About Stuart
I've helped create over 1,200 books for business owners. Not novels. Not memoirs. Books that start conversations with the right people and turn into clients.
Most of those books were for a specific kind of business owner: the kind whose clients don't just click "buy." They have to talk first. They need to trust you before they'll hire you. I started calling these High-Trust Businesses™, and the more I worked with them, the more I realized the whole marketing playbook they'd been handed was built for someone else.
So I built frameworks for them instead. The High-Trust Business framework, and the concepts inside it: how trust gets built, where it breaks down, and what changes when AI enters the picture.
This site is where I write about all of it. The frameworks, the books, and the lessons from 14 years of helping business owners get visible to the people who need them.
Frameworks
I've developed a set of named frameworks for high-trust business owners. They cover how trust works, how AI is changing the buyer's journey, and how to position yourself so the right people find you.
Books
I'm writing The High-Trust Business™ Owner, the manifesto for this category. I've also got the existing Book Blueprint and the BHG series through Brutal Guides™, plus more books in development.
What I Run
90-Minute Books is the business I co-own with Dean Jackson. It's the fastest way to go from idea to a finished, published book that works as a lead generation tool. We've done it over 1,200 times.
Brutal Guides™ is my done-for-you play. We take our system and your knowledge, and build a niche-specific book that talks directly to your audience. No fluff, no filler.
ScoreFunnels.ai turns your expertise into a scorecard that qualifies leads before you ever pick up the phone. Scorecards are conversation starters, just like books.
Connect
Check out the Book More Show podcast, where we talk about book-based lead generation strategies that work.