High-Trust Business Podcast
Hosted by Stuart Bell
Books, scorecards, and frameworks that turn your expertise into conversations with ideal clients.
203 episodes of real conversations with business owners who use books, scorecards, and frameworks to start conversations with their ideal clients. If you run a business where prospects have to talk to you before they buy, every episode here is a case study you can steal from.
New here? Start with these.
Turning Your Book Into A Client Filter with Scott Tucker
A Chicago financial advisor explains how a short, focused book gets the right prospects to walk in already sold and just looking for reassurance.
Retirement Planning Is a Chess Game, with John Becker
When clients describe you by just one service, that's a depth-of-relationship problem. How a book surfaces everything you actually do and starts better conversations.
Lead, Close, Build, Repeat with Brandon Fuchs
AI won't replace good coaches, but coaches who use AI will outscale those who don't. How combining deep expertise with AI tools and a book creates a scalable practice.
Regenerate Your Body with Oliver Ghalambor
Most prospects don't know your solution exists. How a book educates people about options they'd never heard of, turning awareness into consultations.
Making the Process Easy with Kristi Linebaugh
Your book works best when it starts one specific conversation, not when it tries to showcase everything you know. How to narrow 20 years of expertise down to the one idea that moves the needle.
Finding the Right People with Michael Shick
Your best prospects already have the skills but lack the confidence to act. How a book helps people recognize what they're already capable of, turning hesitation into conversations.
Relationship Building with Dave Dubeau
High-value prospects avoid networking events because everyone's pitching them. How inviting ideal clients as podcast guests creates natural discovery calls without the sales pressure.
Becoming the Recognized Authority with Roger Jones
Clients don't want your expertise. They want a specific problem solved. How to build a trusted pipeline by focusing on problems instead of credentials, and why sending books with handwritten notes still works.
Chaos-free business with Scott Beebe
Your book works better as a conversation starter than a sales tool. How one coach opens doors without pitching, by solving a specific problem for a specific audience.
Crafting Genuine Relationships in Sales with Mark Gambale
Curiosity about your prospect's situation closes more deals than any pitch deck. How to shorten your sales process by building genuine connection instead of dragging people through multiple calls.
Resilience and Recovery with Dr. Nicholas Williams
Your hardest experiences often point straight to your book's best message. How selecting stories that connect with everyday struggles creates deeper engagement than polished success narratives.
Unlocking Financial Freedom with Gregory McLaughlin
What feels basic to you after 25 years is exactly what your prospects need to hear. How packaging foundational knowledge into a simple book bridges the gap between expertise and client confidence.
Balancing Business and Full-Time Work with Charles Alexander
Books work best when they share authentic stories from your actual experience, not theory. How writing about what you've lived through creates content that connects and credibility that compounds.
From Hollywood to the Microphone with Jeff Klein
One talk became a book, then a course, then a product line from $20 to $3,000. How to turn your core message into tiered offerings that capture different audiences at every price point.
Mastering Real Estate with Gene Donohue
Treating your practice like a hobby instead of a business is why most fail. The four systems every service professional needs: lead generation, delivery, client relationships, and follow-up.
Connecting Through Content with Jason Croft
You don't need three thousand downloads. You need three new clients. How to use your podcast as a relationship tool that generates business from episode one.
The Art of Insourcing with J.W Oliver
Books work best as conversion tools when they address one specific audience's concerns, not when they try to cover everything. How targeted content turns cold prospects into warm leads.
Unlocking E-Commerce Success with Andy Splichal
Service businesses need personality to stand out from commodity competitors. Why outsourcing your ad spend to specialists who've seen patterns across industries beats hiring in-house.
Transforming Visitors into Leads with Lydia Sugarman
95% of your website visitors leave without a trace. How identifying even a quarter of them by name, contact info, and browsing behavior changes your entire follow-up strategy.
Soulful Business Strategies with Jennifer Urezzio
Your book can evolve from lead generator to client reinforcement tool as your business grows. How giving language to what your clients already feel deepens the relationship beyond the first sale.
Untying the knot with Brent Hilvitz and Vincent Reece
Pick a niche that doesn't depend on market conditions and you'll never chase clients. How co-authoring with a complementary professional creates a book that gives prospects a roadmap before they make decisions they can't undo.
Elevating Your Digital Strategy with Philippa Gamse
Most business owners track traffic when they should be tracking outcomes. How to connect your website analytics to actual sales, sign-ups, and leads so you know what's working.
Authoring Success with Igor Kheifets
Physical books stay on desks for years and create credibility digital content can't match. Why your email list is your most stable financial asset and your book is the best way to build it.
From Struggles to Strength with Gary Kadi
Your book content works best when it creates ongoing community engagement, not one-time readers. How to build narratives that keep people connected long after they finish the last page.
Leveraging Books for Business with Mike Mack
Some books generate revenue. Others work like high-end brochures you give away by the hundreds. How to assign each book a specific job in your business and measure it on those terms.
Mastering AI for Marketing Success with Daniel Spence
Mass outreach fails because it's generic. Truly personal messages don't scale. How AI bridges the gap so you can send customized outreach at volume without losing the human touch.
Intentional Business Growth with Jim Vaselopulos
Writing forces you to distill complex business thinking into clear messages. How a book works as a bridge to connect with like-minded people, not just a marketing tool.
Creating Meaningful Relationships with Reuben Swartz
Most CRMs are built for sales managers tracking teams, not solo consultants nurturing relationships. How to make sales feel like conversations instead of combat.
Mastering Estate Planning with Matt Ferri
Clients don't want a textbook. They want to understand just enough to have a real conversation. How a short, story-driven book becomes your best referral tool in professional services.
Getting in the Press with Luke Hessler
Your first impression isn't a handshake anymore, it's a Google result. How to turn media appearances into digital credibility assets that keep working long after the interview ends.
Building Brand and Authority with Lee Ramey
In technical fields, clients can't buy well until they understand the basics. How a book pre-educates prospects and filters out tire-kickers before you spend a minute on the phone.
Boosting Your Personal Brand with Aubrey Berkowitz
Your book becomes the credibility anchor that makes everything else work. Why your personal brand site should convert visitors into leads, not just display credentials, and how to make it easy for decision-makers to say yes.
Smooth Selling with Craig Lowder
When prospects arrive with dog-eared pages and specific questions, you skip the "what do you do" phase entirely. How one book generated $1.1M and 28 clients by treating it as a business card, not a bestseller bid.
Attracting High-Value Clients with Mark McIntosh
Your existing network already contains your next clients. You've just lost touch. Why re-engaging warm connections and strategic introductions outperform cold outreach every time.
Staying Top of Mind with Jamie Shibley
Your book isn't just a one-time conversation starter. It's part of a year-long relationship system. How personalized touchpoints with your top 25 prospects keep you front of mind without feeling transactional.
Secrets of Successful Sales with Tim Wackel
Sales skills grow like crops, not lottery tickets. Why consistency in small actions builds more reliable results than chasing flashy wins, and how your book's back cover can do the qualifying for you.
Legacy and Leads with Dona Baker and Jeff Polovick
Writing forces you to question why your ideas matter to someone else, not just to you. How two books written for different reasons revealed a business opportunity neither author expected.
The Empowered COO with Rachel Lebowitz
Your book works best when it speaks to the internal dialogue your ideal clients are already having. How addressing a specific, underserved audience opens conversations nobody else is starting.
Finding Your Swing with Dave DePula
The strongest positioning comes from doing the opposite of what everyone else in your industry does. How a book that challenges accepted methods reaches the frustrated prospects your competitors can't help.
Providing Value with Trisha Talbot
A book that educates before the first meeting shortens the sales cycle in specialized niches. How one advisor uses her book to pre-qualify investors who already understand the opportunity.
Clarity and Credibility with Mitchell Levy
If you can't explain what you do in under 10 words, your book won't start the right conversations. Why clarity must come before credibility, and how narrowing your focus actually attracts more clients.
Words Matter
Why your book's real value shows up 3-5 years later, plus the hidden power of word choice in titles, emails, and everything else you write.
Unlocking the secrets to wealth with Chuck DeLadurantey
When your service is counterintuitive, your book does the explaining before the sales call. How narrowing the target market and giving away a PDF led to a 5x revenue jump in one year.
Making Emotional Connections with Grant Gooding
Your biggest competitor might not be another business. It could be "good enough" or doing nothing. How answering one burning question about why prospects aren't buying changes your entire strategy.
Your Next AI Assistant with Aalok Y Shukla
Immediate follow-up captures prospects at their peak emotional moment instead of waiting days. How voice AI handles routine qualification calls so you can focus on the most motivated prospects.
Amplifying Your Voice with Heidi Ardis
When clients don't feel like they're bothering you, organic referrals happen on their own. How written materials build trust before meetings and why focusing on relationships beats cramming in more appointments.
Finding Clients Through House Hacking with Scott & Zach Asbell
Writing about your lived experience creates more credibility than abstract expertise ever could. How a book that solves one specific problem became the top-of-funnel tool for a 42-state mortgage business.
If You List, You Last with Bob Mangold
Don't move to step two until step one is working. Why most strategies fail after one or two attempts, and how your book filters for prospects who actually match your approach.
Holistic and Stylish Connections with Kara Stewart
You can target a specific audience with your book even if you serve everyone. How picking one group to speak to directly creates differentiation in a crowded industry where everyone sounds the same.
Banking on Success with Chris Carlson
Specializing means saying no to opportunities that don't fit so you can say yes to the ones that matter. How a focused book opens doors that cold calls can't, especially through learning departments.
Convert More Leads with Dean Jackson
1,753 leads at $3.53 each in 60 days, all from a book title that made prospects think "that's the book for me." Why a 30-day conversation starter beats a 12-month writing project every time.
Smart Marketing Execution with Clare Price
Your book can be the testing ground for ideas you later turn into a licensing program. How documented systems let fractional providers scale beyond one-on-one consulting.
Filling a Demand with Kevin Berwald
Test your ideas broadly, then double down on what gets traction. How one idea from a 20-chapter book generated so much demand it became a second book that outperformed the first.
Owning a Category with Eric Thompson
When selling feels uncomfortable, most business owners either push too hard or hold back entirely. How to build authority around who you already are.
Simplified Strategies with Heidi Ardis
Your book works best when it simplifies jargon into plain English and starts conversations about what people actually want. How writing for a specific community builds a referral network that keeps growing.
What to Talk About with Mike Tassone
Turn your most common client question into your book topic, then use a podcast to keep those leads warm until they're ready to buy. Why treating yourself like a media company beats chasing vanity metrics.
Empowering People with DeLayna & Leon Elliott
When your book leads with the relationship problem, the business conversation follows naturally. How one couple replaced cold outreach with warm referrals by combining two fields into one book.
Making the Connection with Phil Telpner
Your book should make people feel understood, not filtered out. How picking one audience and speaking their language turns overwhelmed prospects into conversations.
Don't Leave Money on the Table with Michael Soos
Books targeting "visible prospects" you can list work differently than books for invisible audiences. A peer-to-peer book introduces ideas that create partnership opportunities.
Save Money, Have Fun with John & JJ Checki
Give your book away freely as a conversation starter instead of immediately pitching your services. Treat it as a living document you can update, not something carved in stone.
Being a Trusted Partner with John Iannucci
Use your book as a follow-up tool after networking events instead of making awkward sales calls. It builds trust with high-value prospects while you focus on client work.
A Client Acquisition Process with Kevin Berwald
Being an author gives your professional biography instant psychological authority. Integrate your book into your everyday client acquisition process and watch referrals follow.
Be Prepared with Jackie Campbell
Your book doesn't need to solve everything. It just needs to start the conversations people keep avoiding. How a simple roadmap opens doors that complex documents can't.
Leading with Value with Vanessa Vasquez de Lara
Address the problems your audience doesn't know they have, not just the obvious ones. Collaborating with non-competing experts creates something more valuable than you could build alone.
Engaging Coaching Clients with Rob Marr
Publish first, refine later. Starting broad to test the market, then narrowing based on what resonates, beats agonizing over the perfect version you never ship.
Dominating Your Niche with Paul Ross
Write your book around one specific problem, not your entire field. Being one of the few who does something specific beats being one of many who does everything.
Transforming Commercial Spaces with Jim Richardson
Send your book to prospects before the sales call so it does the explaining while you're busy running jobs. How a prospect package builds credibility before you pick up the phone.
Actual Intelligence Since 2013
Why AI won't replace your book idea but will separate authors who share real experience from those churning out generic content.
Getting Prequalified with James Khoury
Your book works best when it corrects outdated beliefs, not when it tries to cover every possible scenario. Focus on the biggest questions people already have.
Debt B Gone with Tim and Pat Ash
A story format plants seeds better than an instruction manual when you're introducing unfamiliar concepts. Your book opens conversations about complex topics that would trigger sales resistance in person.
Maximizing Your Assets with Brannon Poe
When clients take years to convert, you need different books for different stages of the decision. How matching content to where prospects are keeps you connected through long nurture periods.
Pivoting Your Book with Michael Nula
Your book can pivot to serve a different audience as your business evolves, without starting from scratch. How rewriting for a new market beats creating something brand new.
Serving a Community with Rajesh Jyotishi
Start with a narrow, underserved community you already understand. Your book should continue conversations you're already having, not try to create entirely new ones.
Sharing an Important Message with Dr Karim ElMofty
Build your book around the questions people actually ask you, not what you think they need to know. How FAQs from your practice become a referral tool that works for generations.
Value Driven Content with Bill DeBoer
Your book can coach today's small prospects into tomorrow's bigger clients. How one auto shop uses value-first content to build relationships before people need the service.
Helping People Help Others with Geoff Hoatson
When your real client isn't the decision maker, your book needs to serve multiple audiences. How educational content builds trust in emotionally charged situations before people need your help.
A Greenhouse to Nurture Clients with Jamie Smart
Your book isn't a magic client-generating machine. It's a greenhouse that nurtures relationships until people are ready to buy. Why expecting instant results misses the point.
Instant Credibility with Rob Legenhausen
A specific investment philosophy in your book naturally filters for prospects who align with your approach. The people who disagree aren't your clients anyway.
Time to Get Off the Fence
Why the AI content flood means this is your moment to stand out with real opinions and expertise that actually starts conversations.
Following Up on the Book Launch with Rich Bontrager
Your warm audience will share and promote your book more than cold prospects ever will. How a virtual launch event turns your existing network into a reusable marketing asset.
The Worlds Greatest Business Card with Bill Bloom
Your book becomes a business card that works 24/7, even when you're not there. How one advisor built an entire content platform around his book's core message.
Sharing Your Message with Lloyd Thompson
Your book works better as a helpful resource during sales conversations than as the main pitch. How focusing on one clear transformation bridges the gap between interest and paid work.
Planning a Book Launch Party with Rich Bontrager
A book launch party creates video assets and social proof that keep working long after the event ends. It also gives you a reason to reconnect with dormant relationships.
Why You Need a Conversation Starting Book with Dean Jackson
Your book's real job is starting conversations, not winning awards. Why a $2,000 conversation starter beats a $50,000 bestseller dream every time.
Become a Superhero with Jonathon Schultheiss
Your book can sell to decision makers even when it's written for end users. How one advisor uses a 401k book to win enterprise deals by proving value to HR executives.
What to Write When You Don’t Know What to Write
If you know a book would help your business but can't figure out what to write, the 5by5 Method gives you a simple framework to create compelling content.
Choosing a Title That Resonates
Your book title either stops people cold with an 'I want that' reaction or gets lost in the noise. Here's how to create titles that actually convert.
Additional Revenue by White Labelling Your Book
Two ways to turn your book into additional revenue streams: white labeling existing content or the entire book creation process.
Should You Write a Book for Your Business
Why most people write books for the wrong reasons and how thinking like a conversation starter, not a bestseller, changes everything.
Didn't We Used To Do a Podcast
Sometimes the biggest obstacle to finishing your book isn't writing skill or time management. It's getting back on the horse after life derails your momentum.
Get Ready for the Roaring 20's
Why the coming economic recovery creates a massive opportunity if you start building relationships now with people who need help adapting to change.
Capturing the Moment
Why timing your book's message to current events can multiply its impact, and the specific tactics that work versus the ones that backfire.
Intentionality
Why your book title, examples, and call to action should work together like chess moves. Each piece needs intentional placement to guide readers where you want them.
Knowing Your Audience
Why being too broad with your audience actually kills your book's effectiveness, and how to get specific without losing customers.
Amplify Your Message
You've written your book, but now what? Turn those key chapters into micro-campaigns that keep prospects engaged for months.
JW Oliver
Your book works best when it targets a single audience and moves them toward one specific conversation. How a focused resource beats a generic pitch.
Tell People About Your Book
You've got your book, but now what? Two concrete strategies for getting it in front of people who already know you, plus how to turn your content into regular touchpoints.
Why Now? with Dean Jackson
Stop waiting for the perfect moment to write your book. Your idea matters more than perfect packaging, and collecting names beats polishing pages every time.
Following up
Most people write a book then wonder why nobody calls. The real magic happens in your email followup sequence after someone downloads your book.
Syndicate Your Knowledge
Turn your book into a revenue stream by syndicating it to others in your industry who need the credibility but won't write their own.
Digital vs Print Considerations
Why thinking about print vs digital format before you write can save you months of work and get your book in front of people faster.
Lockdown Living with Laura Bruce
Speed beats perfection when people need help with an immediate problem. How a book written in weeks became a conversation starter for media, speaking, and business opportunities its author never planned.
Finding Opportunity
Why the current crisis creates the perfect moment to position yourself as the expert your market needs right now.
Special Cause of Variations
Forced changes reveal permanent opportunities. How to spot the shifts your customers are making and position yourself before competitors catch on.
Socially Distant Virtually Connected
A week into lockdowns, your physical location might close but your connections don't have to. Real examples of businesses adapting fast.
On the edge of effectiveness with Sam Altawil
You can expand your book's impact without turning it into a lead generation tool. How to add value after publishing while staying authentic to your original mission.
Avoiding the Production Trap
Why smart business owners get stuck for months trying to format their own books, and the hidden costs of the DIY production trap.
Relationships for Keeps with Mike Mack
Your book should deepen existing relationships, not just attract new ones. How adding value at every stage, especially when you don't need anything, builds a business that runs on genuine connection.
Conversational Syndication
Why writing one book for your entire sales team beats hoping they'll create their own. Plus the two-bucket system for converting book requests into customers.
Building Your Team
Why putting your team's name on YOUR book might be the smartest business move you'll make this year.
Transforming Smiles with Jason & Denise Henderson
Your book doesn't need to solve everything. Just address the one barrier stopping people from taking the first step. How removing pre-appointment anxiety turned hesitant prospects into booked consultations.
Tell People About Your Book
You finished writing your book. Now what? The basics of book promotion that most authors skip, even though they're the foundation of everything else.
What we saw in 2019
People treat requesting a book differently than other lead magnets. The psychology behind why, and what it means for your follow-up strategy.
Beneficial Constraints
Why setting artificial limits on your book project might be the fastest way to actually finish it. A year-end look at how constraints create clarity.
A Hook For Your Book with Justin Breen
Great information isn't enough to get your book shared. You need an emotional hook that gives people a specific reason to talk about your message. A former journalist explains what captures attention.
BCC's and CTA's
Your back cover copy and call to action aren't just afterthoughts. They're the bridge between someone reading your book and actually becoming a client.
Engaging Potential Clients
Your book is done. Now what? Most people stop there, but the real business happens in the follow-up conversations with people who aren't ready to buy yet.
Creating Wealth in Plumbing with John Akhoian
Books aren't just for customers. They can recruit talent, build company culture, and reinforce values across your team. How three books serve three completely different business functions.
Your ToC Roadmap
Your table of contents isn't just a page listing - it's your first sales tool. Most people skip straight from title to action, so make those chapter headings count.
Dialing in your 'Before Unit'
Before prospects care about your book, they need to care about the problem it solves. How to build the "Before Unit" that makes your audience visible.
Retire As You Desire with Bill Bloom
Your book works best when it becomes the foundation of your entire marketing system. How regular workshops built around your book title create a predictable flow of qualified prospects.
The Easiest Way to Follow Up
Why your book gets leads but loses them after the first week, and how podcasting creates the long-term follow-up system most businesses are missing.
Flagship Broadcasts
Most people who raise their hands aren't ready to buy today. Here's how to stay front of mind with everyone else until they are.
Your book's 'Job of Work'
Two different ways your book can work for you, and why getting crystal clear on the distinction changes everything about how you write it.
Using your webinar
Why turning your webinar recording into a book usually backfires, and the smarter way to use your existing presentation content.
Focused with Jonathon Schultheiss
Your book's primary job is connecting with prospects directly. But once it exists, media attention compounds. How one financial advisor went from published to TV, NASDAQ, and Times Square in weeks.
The long tail
Your book's biggest wins might not come from your main marketing push. The real opportunity lives in all those smaller moments you're currently missing.
Personal stories
Most people think books are just for lead generation, but 30% serve completely different purposes. Here's why your personal story might be more powerful than your strategy.
7 Key Factors in Creating Compelling Ads
Why frameworks from completely different industries can spark breakthrough ideas for your book project.
Seasonal books
Why adding a date or season to your book title creates urgency and gets more people to raise their hands, even when your content stays the same.
Club Syndication with Shane Melanson
In industries where everyone's constantly being pitched, a book changes the dynamic. Give value first and prospects raise their hand instead of you chasing them down.
It's 2019!
Four zero-cost ways to get your book working harder using email signatures, social profiles, and content you're already creating.
Bootstrapping with Randy Davis
Your book should capture conversations you're already having, not invent new material. Why the pain of not having a book eventually outweighs the fear of writing one.
Remixing your assets
Your book is just the starting point. Here's how to turn those 8-10 chapters into dozens of marketing assets that work harder for your business.
Healthcare on purpose, with Regan Archibald
Your first book doesn't have to be your last. Each one can serve a different business goal as you grow, from attracting clients to recruiting practitioners to opening doors you can't predict yet.
Use this funnel
Your book isn't the end game. It's the front door to a system that turns curious readers into clients over time.
Happy Homeowners with Jim Rollo
The smartest distribution strategy is partnering with someone who already has your audience's trust. How a helpful book given at closing creates insurance conversations that cold calls never could.
5 Book Title Formulas
After writing hundreds of books, here are the 5 title formulas that consistently make ideal clients stop and say 'I want that book.'
Keep it simple
Why most business owners waste months perfecting their book instead of getting it out there generating leads. The minimum effective dose approach.
Kindle vs Print
Most people get Kindle publishing backwards. Here's how to choose the right format based on how you'll actually use your book to grow your business.
Avoiding the edit trap
Your biggest enemy isn't writer's block or lack of content. It's the endless editing loop that keeps your book sitting on the shelf instead of starting conversations.
Images in your book
Why adding images, charts, and screenshots to your book might actually hurt your credibility more than help it.
Working with others
Stop treating your book like a billboard. Partner with businesses that serve your same customers at a different stage, and you'll get introduced to people already predisposed to need you.
Your super signature
Two simple email tactics that turn routine messages into relationship-building opportunities: your super signature and the SPEAR follow-up method.
A healthy love affair with Focus James
Your book's biggest power isn't getting written. It's what happens after you hold it in your hands. How to use a speaking event to turn audience interest into conversations with future clients.
Further beyond
Your book is just the starting point. Here are dozens of ways to turn that single asset into multiple touchpoints that keep conversations moving forward.
Your email follow up
The five-email sequence that turns your book requests into paying clients, plus the one broadcast email most people completely miss.
Getting Down The Mountain with Joe Yocavitch
The first 30 days after publishing are where momentum lives. A step-by-step plan for local outreach that turns a fresh book into real conversations with prospects who were invisible before.
Beyond Your Book
Your book's real value isn't in selling copies. It's in what happens after someone reads it. The follow-up strategies most authors completely ignore.
Beneficial constraints
The 'when it's done' mindset guarantees you'll still be avoiding your book project next year. Here's how smart constraints actually get you finished.
Outlines and Content
Why your book's outline determines whether readers take action or just feel informed. Two critical mindsets that separate books that convert from those that collect dust.
Thinking beyond your book
Most books fail because authors think publishing is the finish line. The real work starts when someone downloads your book and joins your world.
Cracking the Code with Ben Byrne
Separate lead identification from lead conversion and you'll double your effectiveness. A real strategy session on fitting your book into a system that finds the right prospects first.
A MVC Call to Action
Most books try to sell more books on the back cover. Your book should sell the next step in your business relationship instead.
A great example, 600 leads
How a realtor-focused book generated nearly 600 leads in two weeks, plus why your subtitle matters more than you think.
Rethink the Ink with Victor Beyer
One book can serve two completely different audiences when they both need your core expertise. How correcting industry misconceptions in print separates you from competitors who stay silent.
A Title That Resonates (Mindset2)
Your book's title does one job: make someone say 'I want that.' Most titles fail because they describe instead of compel.
Book Blueprint Scorecard
The Book Blueprint Scorecard gives you a framework to assess whether your book idea will actually work as a business tool. Starting with your target audience.
Scorecards
Why scorecards convert better than pitches: they let prospects convince themselves they need your help instead of you having to sell them on it.
Small Business Expo follow up
Real conversations from the Small Business Expo reveal which types of businesses are already using books to drive leads and close deals.
Remarkable Service with Mike Mack
An imperfect book that's out there beats a perfect one that never gets published. Why you should release version one fast, then update based on what actually resonates.
Planning for the Small Business Expo
Two days notice for a business expo? Here's how to turn last-minute opportunities into meaningful connections without looking desperate.
Sharing Passion with Yvonne Myette
Your book works best when it reflects who you actually are, not who you think you should be. How sharing your personal journey attracts the exact clients you're built to help.
The 3 types of books
Most business owners write the wrong type of book for where their prospects are. Here's how to pick between lead generating, converting, and blueprint books.
Why a Book?
The three types of books that actually get business results, and why you're probably overthinking the whole thing.
Adding a Price
Should you put a price on your book cover? The surprising psychology behind pricing lead-generation books and why it might backfire on your main business.
Designing Great Covers
Your cover's only job is making someone stop and read your title. After 200 covers, here's what actually works and what wastes your money.
Better Conversations with Dr.Sunny
Complex services get easier to sell when prospects understand them before they contact you. How a book pre-educates people so conversations start at "I'm interested" instead of "What do you do?"
Filling the Void
Most people write books for their existing clients. But what if you wrote one for people who don't even know they need help yet?
Compelling Conversations
Your book's real power isn't in the writing. It's in the conversation it starts with your best prospects afterward.
Keep It Simple
You're overthinking your business book. The questions swirling in your head aren't getting you any closer to writing.
Taking Action with David Kurz
Your book isn't just marketing. It's a positioning tool for your entire team. How one brokerage uses books to train agents, attract clients, and dominate their local market.
Educating & Motivating
Your book doesn't just generate leads. Here's how to use it as a bridge to move lukewarm prospects toward taking action with you.
Facebook Ad Results
We tested Facebook lead ads for books and got surprising results. Plus real examples of how clients are using their books this summer.
Making the most of Facebook
Facebook isn't just for cat videos. Here's how to turn your book into conversations with the people who actually want to read it.
Starting Conversations
Two simple acronyms that'll change how you follow up with people who request your book. Stop treating leads like numbers and start real conversations.
Engaging Readers
The magic happens after someone reads your book, not during. How to turn readers into conversations and conversations into clients.
Practical Book Launch Ideas (pt2)
Part 2 of practical book launch tactics that actually work. Why giving books away strategically beats selling them, and the product placement opportunities you're missing.
Practical Book Launch Ideas (pt1)
Most authors think book launches mean readings and signings. Here's how to flip traditional publishing tactics to actually grow your business.
Getting Started with Julia Carlson
Your book should help people get started, not try to solve everything. How to scale your expertise by positioning yourself as the logical next step instead of trading more hours for more meetings.
Information Goldmines
You're sitting on information goldmines that could turn into books. Here's how to spot the questions your customers are actually asking and build your book around them.
Recycle Reuse Record
You've got existing content sitting around. Here's how to turn presentations and blog posts into books that actually work (and the mistakes that kill conversions).
Using Books in the Real World
Real examples of how business owners turn their books into client conversations, authority positioning, and actual revenue.
In the Paper
A half-page newspaper ad for stairlifts shows how print can still outperform digital when everyone else is chasing online vanity metrics.
Back Cover Call to Action
Your book's back cover might be the most important page for turning readers into leads. Most people treat it as an afterthought.
Helping Launch a Coaching Business with Kevin Craig
Writing down your process can reveal business opportunities you didn't know existed. How one book meant as a business card launched an entire coaching business.
Book Titles & Presuasion
Your book title should make prospects think 'this sounds like it could help me' before they even open it. Here's how psychology triggers can turn titles into lead magnets.
Leads & Referrals with Joel Johnson
Different books for different problems attract exactly the right prospects. How to orchestrate specific referrals instead of asking generically and hoping for the best.
Question & Answer
Two questions kill more book projects than anything else: How long should it be? How perfect does it need to be? Here's what actually matters.
Content Ideas
Two content strategies that put you ahead of competitors: borrowing other people's expertise and being first to address industry changes.
EP013: Rich or Famous?
Famous and rich are two completely different book strategies. Bestseller status doesn't equal business revenue. Here's how to pick the right game.
Marketing Fundamentals
Two fundamental approaches to marketing your book: engaging people who already know you versus attracting strangers. The difference changes everything about your strategy.
Questions and Answers
Five listener questions about getting your book working harder for your business, from trade shows to Kindle strategy to finding writing topics.
Minimum Effective Dose
The three-piece system getting 50-60% opt-in rates: your book, a single-purpose page, and one specific type of email. Nothing else needed.
Bridging Topics
How to structure your content so it flows naturally from problem to solution, keeping readers engaged instead of lost.
More Business
Two real examples of authors turning their books into business generators: one through Facebook campaigns, another through referral systems.
Less is More
Why your 80-page book will get read while someone else's 300-page masterpiece sits on the shelf. The counterintuitive truth about book length.
Questions and Answers
Seven practical questions about writing your book, from how long it should be to what it'll actually do for your business.
Boost Your Sales
Your book should pre-frame prospects so they're already leaning toward yes before the sales conversation starts. How to turn content into conversion.
Funnels
Your book's position in your lead funnel determines whether it converts readers into prospects or just sits there looking pretty.
Cover Lover
Your book cover makes the first impression. We break down what works and what doesn't from hundreds of published books.
Getting in Front of People With Glenn McQueenie
A book written for your team can become your best door-opener with prospects. How one internal training tool started conversations its author never planned for.
Generating Leads
Why most business books fail as lead generators and the three elements that turn your book into your most powerful marketing asset.