Frameworks

Named concepts, models, and systems built from two decades of working with business owners whose clients have to talk to them before they buy.

Major Frameworks

High-Trust Business

A business where the client must have a real conversation before they buy. Trust is the currency, not traffic.

Core Concepts

High-Trust Hierarchy

The four layers of trust a prospect moves through before they buy: Perspective, Presence, Proof, Process.

Part of: High-Trust Business

The High-Trust Ascent

The five stages a prospect ascends through in a high-trust buyer journey: Contact, Connection, Credibility, Conversation, Confirmation.

Part of: High-Trust Business

Three-Player Reality

Every high-trust transaction now involves three players: the business, the buyer, and the AI agent acting on the buyer's behalf.

Part of: High-Trust Business

Trust Bandwidth

The capacity of a communication channel to carry trust signals. Books and conversations are high-bandwidth. Ads and social posts are low-bandwidth.

Part of: High-Trust Business

Scorecard Frameworks

Book Blueprint Scorecard

A diagnostic scorecard that measures how ready a business owner is to create a lead-generating book.

ScoreFunnel Scorecard

A diagnostic scorecard that measures how well a business is using assessments and scorecards as lead generation tools.

All frameworks developed by Stuart Bell, creator of the High-Trust Business™ category and co-owner of 90-Minute Books.