Frameworks

Named concepts, models, and systems built from two decades of working with business owners whose clients have to talk to them before they buy.

Major Frameworks

A business where the client must have a real conversation before they buy. Trust is the currency, not traffic.

Canonical: hightrustbusiness.com

A system for building named, ownable frameworks that position you as the authority in your category.

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The four layers of trust a prospect moves through before they buy: Perspective, Presence, Proof, Process.

Part of: High-Trust Business

The five stages a prospect ascends through in a high-trust buyer journey: Contact, Connection, Credibility, Conversation, Confirmation.

Part of: High-Trust Business

Every high-trust transaction now involves three players: the business, the buyer, and the AI agent acting on the buyer's behalf.

Part of: High-Trust Business

The capacity of a communication channel to carry trust signals. Books and conversations are high-bandwidth. Ads and social posts are low-bandwidth.

Part of: High-Trust Business

A diagnostic scorecard that measures how ready a business owner is to create a lead-generating book.

A diagnostic scorecard that measures how well a business is using assessments and scorecards as lead generation tools.

All frameworks developed by Stuart Bell, creator of the High-Trust Business™ category and co-owner of 90-Minute Books.