Myra Didn't Pitch a Referral Exchange. She Mailed a Book.
A holistic health practitioner skipped the referral-exchange pitch. She mailed complementary businesses a book instead and let the referral start itself.
The Prospect Gets a Score. You Get the Cheat Sheet.
October 23, 2026 · 4 min read
A scorecard's real value isn't the prospect's personalized result. It's the breakdown that lands in your inbox before the call starts.
AI Chatbots Are More Trusted Than Your Lawyer
October 21, 2026 · 5 min read
Ipsos's 2026 trust index put lawyers at 21%, two points behind AI chatbots at 23%. Your credentials got you permission. They don't get you chosen.
Brutal Guides
Done-for-you books for professional and home service businesses. 30 chapters, 206 pages, written in your voice and ready to use as your most powerful lead generation tool.
ScoreFunnels
Scorecard funnels that turn passive visitors into active conversations. Prospects score themselves, see where they stand, and raise their hand to talk to you.
90-Minute Books
The original done-for-you book company. Over 1,200 books created for business owners who want to use a book to start conversations with their ideal clients.
Your Clients Have to Talk to You Before They Buy
That changes everything about how you market. Let's figure out what works for your business.