Lead Generation for Professional Services: The Trust-First Approach
Professional services firms fail at lead generation because they build from the wrong layer. The High-Trust Hierarchy shows you where to start.
The First Question to Ask Before You Write a Word of Your Book
May 10, 2026 · 3 min read
Most people start their lead-getting book by asking what to write about. That's the wrong question. The right question is who you're trying to start a conversation with, and whether you can see them.
AI Is Recommending Your Competitors By Name
May 5, 2026 · 4 min read
Your next client isn't Googling you. They're asking AI who to hire and getting names back. If yours isn't one of them, you're not in the conversation.
Brutal Guides
Done-for-you books for professional and home service businesses. 30 chapters, 206 pages, written in your voice and ready to use as your most powerful lead generation tool.
ScoreFunnels
Scorecard funnels that turn passive visitors into active conversations. Prospects score themselves, see where they stand, and raise their hand to talk to you.
90-Minute Books
The original done-for-you book company. Over 1,200 books created for business owners who want to use a book to start conversations with their ideal clients.
Your Clients Have to Talk to You Before They Buy
That changes everything about how you market. Let's figure out what works for your business.