Lead Generation
74% of AI's Gains Go to 20% of Companies. Here's Why.
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5 min read
PwC found AI leaders use it for growth, not efficiency. For professionals whose clients must talk before buying, that changes everything.
Nobody Remembers Your Elevator Pitch
April 13, 2026 · 2 min read
An elevator pitch disappears the moment you walk away. A book sits on a desk, gets mentioned to a colleague, gets Googled later. Stop perfecting the pitch.
Scientific Advertising, Revisited
April 11, 2026 · 4 min read
Claude Hopkins wrote the rules of advertising in 1923. The principles still hold. The tactics need an update.
Let's Talk About Your Book Funnel
Book funnels are the best lead generation tool for service businesses. Let's see how one could work for you.