Every small business needs a podcast. Even if no one listens.
As someone who's been helping business owners create podcasts for over ten years, I've discovered a game-changing truth: it's not about the number of listeners but the incredible value it brings to your business. Here are five benefits that go beyond the download numbers.
1. Stay Top of Mind
Staying connected with clients and prospects is essential. You've gone to the trouble of finding that person and making them aware of you. A podcast is your friendly way to add value and a reason to reach out with a compelling call to action every time an episode is released.
2. Establish Expertise
Your niche podcast positions you as the expert in your field. The audience for niche content might be tiny, but for your potential clients, the people it's relevant to, it's a powerful stamp of authority that assures they see you as their trusted go-to person.
3. Build Relationships
Networking can be time-consuming. Inviting guests to your podcast is a magnet for meaningful connections. It's a far more engaging way to kickstart relationships than simply connecting online.