It's 2019!

Stuart: Foreign. Welcome to another episode of the Bookmore Show. It's Stuart here with Betsy. Betsy Vaughan. How's it going?

Guest: Hi. Great to be back. Seems like it's been a while.

Stuart: I know it does, doesn't it? We've had a couple of guests on in between and then we missed a couple of weeks with traveling and everything. So, yeah, it's good to be back, although I've got a little bit of a croaky throat. So we're going to try and do a high and tight one this time, get the thing that we really wanted to talk about done, and then hopefully we'll make it all the way through without voice fading too much.

Guest: What are we going to talk about today?

Stuart: So today I think we're going to pick up on the it falls into the beyond the book category, I guess. So since we last spoke, I've had quite a few conversations with people talking about how they're using the book or how they plan to use the book once they've got it. So a lot of time attention put on creating it. Most people have two or three ideas of how they want to use it or how they intend to use it. But in the conversations, there's a couple of things that have come up every time which are quick and easy wins. Those things that don't necessarily fall under the banner of a campaign. They're not kind of outbound, targeted activities using the book, but it's just the background things that we do day in, day out every day that the book can be added into the mix of and it can just be sat there ticking over, collecting some leads as people are passing these things anyway. So less focused on the individual outbound campaign stuff, more along the lines of something that everyone can do to just expose the book in more and more places so there's more and more opportunity for people to see it. So good.

Guest: I think it sounds great because it's something that I get asked all the time and it's usually not the beginning of the process. It's usually, hey, got my books and oh my gosh, what do I do now? So, yeah, study. It'll be great.

Stuart: It's the old south park type skit of step one, write book. Step three, profits. And what's that be in the middle step two, that we're looking at now. Okay, so a couple of things that spring to mind. And again, we've gone deeper into these in some individuals episodes in the past. So if there's a term that we use like super signature, which I'll talk About first, we do have a more full episode talking about super signatures and how they can be used. So lots of opportunity to dive deeper into some past shows, but hopefully this will be a great kind of one on one introduction to everyone or some ideas that people might have forgotten about and just quick and easy things that you can turn on without having to put too much effort into writing campaigns or doing bigger follow ups. So super signature, that is the opportunity in every email to put a consistent message at the bottom of it. So signatures, people are used to seeing names and phone numbers and contact details, all of that type of thing. The super signature we want to include two or three or four steps that people can take to move the conversation forward. So there can be a bit of a balance on where you include this, whether you include it in your regular signature or whether you just include it in broadcast messages that you send out. Again, no right or wrong answer. I had recently realized that we don't have a super signature on or we don't have a consistent super signature on our internal personal emails. The mails that we send from like Stuart naming it books or sorry bets falling 90 minute books. So realizing we don't have a consistent one. So we're going to address that internally. But we did have it on the broadcast messages. So the message that goes out with the podcast on the other side of the business, the coaching side of the business that we've got, the real estate side of the business, we've got that consistent super signature that goes out on those broadcasts. And the idea is that in every touch point you're just giving people the opportunity to take the next step. So just as with the back cover copy, we talk about allowing people to start the journey in a minimum viable commitment. Next step, the little thing that they can do to learn more. So with their emails we want to mirror some of that super signature, the opportunities or the steps in that super signature to say things like I'll use the Realtor one as the example to join us for a daily tour of homes. Get a pain point price analysis of what your home is worth. I can't remember what we've got as the third one on there. Anyway, never mind those two things. The book broadcast message that we've got sending out reminds people to head over to the workshops that we've done in the past to check out the book blueprint scorecard to get started. The level at which those super signature messages, the level at which you position them should be relevant to the majority of the people that are going to See those messages. So if you know that you only ever use your internal, your actual email for clients, then it's not necessarily worth putting some lead generation stuff in there, some top of this funnel stuff, because you know who those people are already. But you might want to put something in there like a scorecard, or if you've got new products that you're launching, or if you've got a higher level membership group or a higher level product than where people typically come in, then maybe it does make sense including those things. If you know that your broadcast messages, one particular broadcast message only goes to unconverted clients. So people that have gone so far down the track but not continued, then that would be one particular super signature. If you've got another broadcast message that always goes out to previous clients, past clients, then you might want to think about a separate super signature. So it's more the consistency, how the audience receive it rather than the consistency across each individual message. Because you might be sending a broad set of messages, but that consistency for the person receiving it, if they can see that consistent message, then it makes sense. So how that ties back to the book, including the book in the Super Signature is a great way of using that asset in a way that, that it doesn't take any additional effort. The super signature goes out or the email signature goes out automatically. And if it's the case that the messages are going out to people who you don't necessarily know, or you've written a book about a product or service over here, when actually you're sending the message to a different group of existing customers, then including the link to the book is a nice way of kind of leveraging that asset the other way of using it in the Super Signature. And again, super signatures are something you should do regardless of a book or not. It's a great thing to do just across the business. Even if the three things have got nothing to do with the book, but you're just giving people a consistent way of taking the next step. It's the check move type mentality of always putting someone into check, always presenting them with the next opportunity to take a step, rather than you're not trying to not too concerned about which step they take, or you've got no control over which step they take, but it's more the ability to put the thing in front of them. So sorry, that was a bit of a tangent. The bit I was leaning to is we talked about the using the book in there. Just Pierre, here are three ways I can help you today. Number one, go Grab a copy of the book. It talks about whatever your book's about. If your message is going to people who are already customers, then and. Or if the funnel is. They've already come through the book channel, then just presenting the book again isn't necessarily the greatest use of it. But what you might be able to do is reword that next step and turn it into more of a referral message. Here are three ways I can help you today. If you know of anyone who is suffering from similar symptoms or having a similar problem, then ask me for a copy of the book where we talk about this and I'll get it to you. You give it to them. So there's the ways of kind of tweaking it and tailoring it specifically for your campaign or the way that you want to use it rather. But it's just a case of remembering that it is an asset there that you can use and just remembering to do it. Does that one make sense?

Guest: It does, yes.

Stuart: I got a long way into that sentence and all that paragraph and realized that I don't have any water close by. So give me two seconds, otherwise my voice will get right.

Guest: You got it. So when we're looking at, I happen to look at like one of the emails that we sent out today from Dean and on our super signature, you know, we've got the psych about our mastermind in Orlando, which is now mine. And then underneath it we've got, you know, our. Plus, when you're ready, we've got four other ways to hatch the maple skins and we, you know, we talk about those. There's four other ways. what point, you know, because I was looking at my signature thinking, oh gosh, when you said that, I really need to beef that up a little bit. You know, I have a couple of little things on there, but at what point is it too much? You know, I had an email recently come in and I'm going to look for it while we're. While you. When you start talking again and see if I can find it so we can use it as an example. It had a whole bunch of stuff there and it was almost a lot. I didn't read it obviously, because I didn't make the time to read it. But our stuff is very clear, very clean. It's just enough. I mean, I can read the four bullet points on here. Be a guest on more two plus list goes. Try the new profit act. Activate your scorecard. Join the email mastery. Work with me one on one without reading the sentences underneath it. Those the four things right there, they're, they're very clean, they're very clear, they're bold. Without. It's not too much information. You know, they say exactly what they are without any further detail. Too much.

Stuart: And that's a great question. And I think what you said at the end hits it on the head. It's just a bullet. It's very easy to read and it's consistent across each and every email that goes out through that particular channel. So I think I see some come through sometimes that have got multiple different fonts in there. It's a. There's paragraphs worth of text, there's images mixed up in there. I think anything where it's visually complicated, then the banner blindness effect kicks in a little bit more and it turns into reading from here are four ways I can help you and four quick next steps into the kind of corporate footer disclaimer type blurb that you get at the bottom of the email. And I think the every additional. It's like the nine word email. I mean nine isn't a magic number but a short personal expecting reply type email that's relevant to something that someone's asked about before. It's consistent with the conversation that's already going is effective. Not because nine's a magic number. It's just it's easy for people to consume, it's quick for them to take that minimum viable next step which for nine with email is just a short reply answering the specific question that you're asking. For the super signature, it's clicking to follow through or hitting reply to to join me and I'll get you the details. So the last two that you mentioned on the email that went out this morning is if you want to work with me one on one or we've got a breakthrough blueprint event in Orlando next month. For both of those it's not. Click here and read through this long form sales letter and fill out this form and then I'll get you the details. For both of them it's just hit reply and say I'm in or hit reply and let me know and then we'll take it from there. So that in the super signature itself is easy for people to consume and decide whether it is right for them at this time because it's literally a bolded couple of words that say what the thing is. So email mastery work for me one on one breakthrough blueprint profit activator scorecard. It's easy to just visually see what they are. And the next step, it's easy to execute on the next step just hit with fine. Let me let me know that you're in hit reply and I'll get you all the details. There's not a big extra thing. So I think that's really the difference. 4. I definitely wouldn't go any more than 4. They've got 4 that one but I think we've typically got 3 on all of the others. When we look at the back cover copy for the books the next step there we typically talk in terms of three steps. One of them a very easy low commitment one the middle one the kind of that middle tier of okay, someone now really needs to raise their hand and it's showing some sort of effort or engagement on their part. And then the third one is okay, no I'm really serious. I want to get started now. Let's work together ASAP. As definitely wouldn't say more than four and really just keep it simple. It goes back to the test. I might have talked about this before. I don't remember. So it goes back to the test that Dean talks about a lot. The kind of coffee shop test of any copy that you're writing in. If you're sending out. We see a lot with like the the nine word email type model or that that initial short response to the follow up when someone opts in for something. So it's very easy to try and convince versus compel. So convincing someone that they should take this next step by beating them into submission by including every possible word and phrase and caveating and disclaiming something in the paragraph versus if you just bumped into someone in the coffee shop and you knew a little bit about them and you knew that they were broadly interested in the subject, then asking them oh hey, I'm starting a new email mastery group next month. Do you want to join us? Makes perfect sense. And if they say yes, then go into more details versus Hi Bob, I see that you previously expressed an interest in email mastery. Do you know that you could leverage your existing email it lifts by 100% and there's a couple of there's three tricks that you can learn that will leverage your email expertise to the next level and increase your returns exponentially. That doesn't quite pass the same test as it being conversational, but the outcome that your ideal outcome is the same. Your ideal outcome in both of those scenarios is you just want them to say yes, I'm in and then you can take the conversation to the next level. So super signature. The same deal, back of a copy, same deal you want it to be conversational and easy for them to take that mvc, that minimum viable commitment. Next step to just move the conversation forward on point. Yeah, I think. Did you find the example when we were talking?

Guest: No, I'm still looking because I need to start like saving, saving those kind of things in a folder when I see them, you know, for. So I have examples like this, you know.

Stuart: Right. Because it's at the time it looks great, but then it's surprising how difficult it is to find afterwards. I'd started doing the same on typos and things like that in print media and like New York Times or Washington Post or saying. Or like the big media publications. Because occasionally, I mean, typos and printing issues crop up or every time you look at a book you can see a different one. So it was using that example of, hey, everyone does this. The benefit of the process that we've got is it's quick and easy to fix when they come through. You can get the first version out there in a short period of time. And it's not that something is then going into six months worth of editing and then still there's going to be one or two mistakes that come up because they're unavoidable. So, yeah, I was trying to do the same, keep a running list of examples so they were closer to close to mind.

Guest: Yeah, I'll be better, better about that because I know, you know, and you look at and you go, whoa. You know, I mean, when you throw in some people, like a lot of the financial guys we deal with, they have their disclaimers or the interns guys, and then they have their, you know, their super signature. And it's like, okay, that's a whole lot of information there for someone. And I wonder what gets lost. And yeah, if it all becomes, you know, not valuable at all, you know,

Stuart: And I think the way that it's laid out makes a big difference as well.

Guest: Exactly. Look at what we have. Like I said, with what help, you know, ours is set up. It's just boom, boom, boom. You can read it, it's clean, it's there, it's not in something is somebody that I have, and I hope I do find it is just in paragraph format. And it's, it's not. You have to actually read it, you know, you just can't skim it. And I think that's one of the problems. Like so many of us, we have hundreds of emails a day and we don't have time to read the whole email, let alone the super signature. So it needs to be the bullet point, the clean, the clear, you know, that we don't have to read the entire, you know, paragraph. It just needs to be a simple step there.

Stuart: Yeah. And I think the email format of all of the rest of the email as well, we tend to send everything out. It's not technically it's plain text, everything's HTML email these days, but it looks like plain text. There's not lots of images and columns and visual things and it's short, sharp, to the point, text based. The other thing to think about as well is that the majority of things, the majority of emails are read, I guess depends on the context. But a lot of emails are read on cell phones rather than on big screens. So that makes it quite different. So even a short paragraph of text on a cell phone is going to go into, into a screen worth of text. And if you end up in a situation where you've got paragraph and paragraph and paragraph one after the other. It doesn't take many scrolls for people to move away and move on to the next thing.

Guest: Exactly.

Stuart: The whole purpose of the email is to ideally convey a specific message. But if you're in a kind of broadcast sequence type email rather than sending an email out where it does have one particular purpose, but any kind of broadcast radio update, newsletter like tip of the week type email that goes out, the purpose of sending all of those is engagement and is to remind people of the things in the super signature so they can take that next step. So really you want to get to that point as distraction free as possible. Okay, that one we ran a bit deeper than that than I was anticipating. So the next one that we've got is social profiles and social media in general. So once a book is created it's an asset there that you can use in various different scenarios. So as the conversation in whichever area, as the conversation moves towards something where the book can help or it's relevant to mention the book, then mentioning the book and highlighting it and pointing people back to that as an answer is a great thing to do. But in addition to that also got things like Bios in Twitter, LinkedIn bios and all of the additional fields within LinkedIn that make up the profile. And really, I mean there's a, there's a massive different fields in there that you can add stuff to social what's been looking forum type profiles where if you're active in a particular forum and often the forum software will put a footer like a signature area below the answer that you're giving in a forum. So include the book there as a, as a follow up, like with the situation that we've described a few shows ago. I mean, you don't want to go in and just kind of in an area where you're not. Where you don't have a presence. You just want to kind of. You don't want to stick your head in the room and share about how great your book is and suggest everyone goes and copy gets copy and then disappear. But if these are areas where you're contributing and the book is a relevant thing that you've written that talks about similar things like financial services, if you're active in a forum that gives financial answers in like a Quora type forum or I'm trying to think of the name of the other, the other, it's not Motley fool, but those types of forums where there is conversation going back and forwards and your book is the answer to or contains the answers to some of these things. If you can in that environment give the beginnings of an answer and say, oh, by the way, there's more information on this, or I go in deeper in this, in, in the book I just wrote, the book that I just wrote, you can get a copy of it over here and then point people off to it. All of those areas where it makes sense to use the book as the answer, use the book where people can find more, still give some value there and then, but offer people the opportunity to get more, then that's a great opportunity to use it as well. And in addition to specifically making some answers about things or specifically reference in the book, the profiles, the bios, all the areas where you've got an opportunity to add more info about yourself, then adding the book in there as a way that people can find more information is another one of these great kind of passive ways where it will sit there and it's an opportunity to get that in front of people kind of in the background where the main activity, the activity on answering the questions or the activity on writing more content is, is kind of, that's where all the effort goes and then the other things are just there in the background to augment it.

Guest: Yeah. Okay, there you go.

Stuart: Bear with me a second. Excuse me. Okay, so that was the social side of things, the blog post side of things, and the guest post and the featured articles and all the other places where you can write, where you are writing or do have opportunity to contribute into things. Those areas are ones where it makes sense to use the book. I don't want to say sparingly. But what's the saying? When you've got a hammer, every problem looks like a nail. Be careful of falling into that trap where there's just too much, where you try to jam the book in as an answer too many times. So Gary Vaynerchuk's. Gary Vaynerchuk's book, Jab, Jab, Jab, Right. Hawk is a great kind of title, example of that, where you want to give, give, give, and then ask. So there's that balance between how many of those jabs, how many of those giving things are an opportunity to include the book because it does legitimately provide people with a way to learn more versus how often it. How often it seems just a little bit contrived that you turn in the subject into. By the way, you want to. You want to get. You want to get a copy of the book. I listened to a podcast yesterday. It was quite an old one, but listening to it yesterday, and one guy said to the other guy said, how do you know when. How do you know if. How do you know if there's a firefighter at the party? And the punchline is, they'll tell you. Kind of making a bit of a jive about I didn't know one firefighter. And that kind of is. Is true. So it resonated, but I'm sure it's not true across the board. But, yeah, kind of making that jive that. If you ever watch the Big Bang Theory, there was an episode there where Harry goes into space for the first time and then he comes back to Earth and everyone's got on with their own lives and the whole episode of is him. Kind of every opportunity there's. He kind of turns it to, oh, wow, I was in space, so can you pass me a sandwich? Oh, yes, I remember sandwiches. Yeah, they taste good. They don't taste good as they were in space. Or you go into the bathroom. I go to the bathroom. Did I ever tell you about that? So I went to the bathroom in space. So anyway, those are both examples of the same type of thing. It's easy to. It's more art than science, I guess, to. To get that balance when to use it and when not to use it. But just as there's a risk of using it too much, there's also a risk of using it too little. So there's often the chance to write things and give value in that individual piece, but then refer people to the book as a way of understanding or learning more. And as long as you've given Value initially, I think that's then more typically fine today because like, I mean, to be honest, just like we say with the books, go deep on one narrow subject, so be the most comprehensive answer to that individual specific thing that you're trying to answer and then always give people the opportunity to find out more elsewhere. So in the book scenario, we want to answer that one question as comprehensively as possible, be the world's best source of this particular subject, but then give people on the back cover the opportunity to, to find out more and take the next steps, kind of scaling that back a little bit, answering a form type question, then give people the best possible answer. Or if you're writing a medium post on something, give people the best possible answer to that question and then lead people or give people the opportunity to go to the next level and find out more by using that then as a referral off to the book. So far, so good.

Guest: Yeah, I think I followed that. Yeah. Yeah.

Stuart: Okay. It's. Yeah, and it's one of those things. I mean, we've talked about some of these things in detail before this calls. Actually we've gone into a little bit more detail now than I was anticipating. Some of it for some people it's going to be repetitive because they heard the last one. Some of this is things that people will have heard before, but it might resonate because we're talking about it in a different way or it's the second time you've heard it. I mean really, it's that underlying everything is the, is the concept of audiences, contexts in the sense of where that audience is and kind of mindsets or outcomes or incentives, if you like, of the thing that they want. So the audiences, we talk a lot about the single target market. So different audiences want different things. They may or may not all be in the same place and then may or may not all be coming with the same intentionality or outcomes. So the first part of the puzzle is who the audience is, who you're talking to and kind of how you, how you get in front of those people. The second one, the context, is important in terms of what we're talking about now. So the context is where are those people and what are they doing at that moment and how far along the journey are they? What context did they bring it into the conversation? We know we want to move them to the next step, we want to start working with them, we want to provide them with more service. But what's the, knowing who they are, what's the context that they're bringing to this point that has brought you both together, whether that's in person or reading an email or in a forum or reading social media post, Knowing or understanding or assuming, taking a stab at what that context is will help you then to kind of finish off that intentionality. Piece of, okay, well, we know what the outcome is. We know what we've made an assumption about, what they want to. They want to fix this problem that we're talking about in this context. We know what we want to do. We want to get them to take this next step. So how do we join all of those things together? And by providing the best value to answer their immediate concern, understanding that there's all that always forms part of a bigger concern, knowing that our intentionality are what we want them to do will help them progress even further. And understanding the context at which this kind of interaction has come together and sending where they are both in their. In their journey and kind of whether we meet them online or on email, or whether we're meeting them through an audio channel or video channel or a text channel, thinking about all those things and then having the book as an asset to move that forward just allows you to deploy it in many different ways. And it all ties together with a lot of the other beyond the book stuff we've talked about in terms of expanding the content, the things that you've got in the book, taking one individual talking point and expanding that into different mediums. So charts and data and blog posts and audio and podcasts and infographics and cartoons and printing a logo on a T shirt. I mean, all of these skywriting, all of these crazy things that, all of these ways of kind of starting that conversation and using it as a lead in the book is just a great ultimate way of accelerating that journey from various different points and moving it forward. Okay, so super signature, we talked about social profiles, we talked about blog posts, we talked about and kind of getting articles and writing things. I mean, that one falls into the same category as going on different podcasts and getting the opportunity to talk about things. Those last couple of categories, the whole kind of writing a bigger thing or presenting a bigger thing, speaking from stage, doing presentations, all those things fall into the same category. It's the opportunity to expand on a subject and then say, and the book is an additional thing that you can do here. The first couple we were talking about those kind of passive things that are in the background. So super signatures and profiles. The other one that falls into that early group is things like business cards or promotional material. So Business cards particularly often are just stuck with name and contact details. The back of cards then are very often just a big logo or blank completely. So you've got the opportunity in that space to use like a super signature type effect and have. Here are two ways I can help you today. Step one is head over to the website and look at all of this additional content that we've got. And step two is grab a copy of the book where we go deep in talking about whatever your subject is. It's another physical way of getting something into people's hands that rather than is just a passive kind of contact thing, it kind of drives the conversation a little bit. It gives people a specific next step. So rather than getting a piece of paper that's just got contact details where there's no next step, it gives them the opportunity, if they're ready at that time or if they're ready when they stumble across it at some point in the future, gives them the opportunity to act on that and take that next step rather than them not having that opportunity. Because that blank space doesn't kind of include any, any, any direction for them. It's just contact details. Yeah, the last one on the list is a bit of a random one and yeah, a little bit random. So this is. Well, the example was YouTube. So YouTube videos, you. Very often or increasingly often I see ads on YouTube videos and those ads will be either for the company, they're doing the advertising themselves, either as an ad unit that YouTube presents or they're just advertising their own stuff in the video. Although I guess product placement and that type of thing promoted content. Kind of in that scenario they'd be promoting other people's stuff. But you also see at the end of videos, then as people close and shut down the video, then there's people often say like, like and subscribe and hit the bell to get notified and all of these other things. But adding the book into that is also a great way of. I don't think I've seen anyone else doing it. The thing that resonated or the thing that kind of sparked it was a couple of days ago we were talking about the videos and other people's content being promoted on it. And then that made me think about obviously promoting your own content a little bit more actively in YouTube. Again, this one depends slightly on how much of a footprint you've got there anyway. I mean, certainly wouldn't suggest to anyone people go out and start doing this just specifically in order to put an opt in for the, for the book at the end of it. But if you do have videos out there, particularly if you're the type of organization that publishes a lot of how to or useful type content, the realtors that I'm thinking about as we do the weekly Market Watch videos or the. It probably doesn't apply quite so much. Well, I guess it depends on what the book was. I was going to say it probably doesn't apply quite so much that if you did a video on an individual property because in that scenario really the call to action that you want, the next step that you want is them to inquire about that specific property. So having a call to action that is slightly more generic might not be the best. But if you don't have a strong call to action at all, if you just do the video and then it kind of fizzles away a little bit, then it could be the opportunity to include something in there. How to sell your house for the top dollar or lakefront house prices. Winterhaven Lakefront house prices guide. Something on an individual video might still make sense, but certainly for anyone that's doing kind of more information type videos or market watch type videos, all of those ones that are providing information, including a book as the opt in at the end of the video, whether that's a banner or whether you're actually there holding it up is another great, another great way of getting it in front of people in a context that we don't necessarily always talk about.

Guest: Yeah, we don't really.

Stuart: Yeah, it really came. It really just popped up in a conversation with someone last week that it kind of. A lot of the other things that we talk about kind of pop up every now and then. It's not often we talk about something that really haven't thought about before. But that was one. And thinking about guys like. So it was a realtor example that we were talking about and the Market Watch videos. But when you look at what like Jim Hacking does on the immigration attorney side, they've got, I think they've got, I want to say 700 something videos up on their channel where they very frequently, yeah, very frequently are putting up new stuff just talking about one particular immigration issue and another. So including. Yeah, it just seemed like a great opportunity to include that because particularly as the view count goes up on some videos, having it embedded in there. YouTube put so much effort these days on advertising other people's stuff. So if you've got videos up, 9 out of 10 of them have got an ad for someone else's stuff in there somewhere. Either a banner set over the video or a pre. Or pre mid or post role that using the opportunity to advertise your own stuff just makes sense.

Guest: Very good.

Stuart: Oh, great. Yeah, so that was a few that I had on the list and it was great to get through those. As I say, some of these. We've gone into more details on other videos. So super signatures, some of the beyond the book stuff for the book blueprint scorecard that we were going through. So head over to 90minutebooks.com podcast and have a scroll through the tiles in the descriptions and we go into more depth on some of these things. As I say, we have talked about some of these things before, so it may be repetitive as you listen to this, but hopefully the different examples and the different way that we've been talking about them today and how you're listening to it, coming to it from a different, slightly different perspective this time versus last time, hopefully there'll be something here that resonates and you can just turn on one of those things pretty quickly at no additional cost and have it as the. As an opportunity to get out there. I think if anyone. The takeaway from this, if you don't have a super signature, that's really the one I would focus on first and then look at the others afterwards. Super signatures are really. It's. It's kind of like an email secret weapon.

Guest: Yeah, it is. And it's free and it's easy, you know.

Stuart: Yeah, yeah. And it's there.

Guest: Exactly. And you're doing it anyway.

Stuart: Yeah, yeah, yeah. Perfect. Okay, guys, well, we will cut it loose there. I think next week we have another interview. So that's be great. Really excited to get this one shared with you guys. And then Betsy will be back there week after that.

Guest: Yeah, very good.

Stuart: Okay, Anyone has any questions then, as always, reach out to us just at support 90 minute books or podcast at 90 minutebooks and that will come through to us. We'll be able to take a look. Show notes and transcripts are at episode 72. So head over to 90minutebooks.com podcast and then it's episode 72 and above and beyond that, I think that's it. So we will catch everyone in the next one.

Guest: All right, sounds good.

Stuart: Thanks, Betsy. Bye.

Guest: Bye.