High-Trust Business Podcast
Hosted by Stuart Bell
Books, scorecards, and frameworks that turn your expertise into conversations with ideal clients.
Retirement Planning Is a Chess Game, with John Becker
John Becker runs a 15-person financial planning firm and explains why the five years before and after retirement are the ones that actually make or break everything.
Lead, Close, Build, Repeat with Brandon Fuchs
Brandon Fuchs shows how AI and traditional coaching combine to scale a construction business consultancy from startup to 60 clients in 18 months.
Regenerate Your Body with Oliver Ghalambor
Dr. Oliver Ghalambor explains the middle ground between massage and surgery that most people don't know exists for spine and joint problems.
Making the Process Easy with Kristi Linebaugh
Kristi Linebaugh walks through how she helps authors overcome imposter syndrome and dial in their book ideas from 'everything I know' to 'one conversation starter.'
Finding the Right People with Michael Shick
Michael Shick reveals why 25 million project management jobs are being created annually, yet qualified candidates don't know they exist.
Relationship Building with Dave Dubeau
Dave Dubeau shows how real estate syndicators use podcasts to connect directly with accredited investors, skipping networking events and cold calls entirely.
Becoming the Recognized Authority with Roger Jones
Roger Jones went from failed corporate consultant to helping solo consultants build trusted pipelines without selling. His framework for becoming the recognized authority in your market.
Chaos-free business with Scott Beebe
Scott Beebe built a coaching firm from zero to 114 clients after losing his job at 39. His book became a conversation starter that connects his chaos-elimination philosophy with real contractor problems.
Crafting Genuine Relationships in Sales with Mark Gambale
Mark Gambale turned a childhood trauma into a sales philosophy that lets you close deals in one call instead of six. His approach focuses on genuine human connection over pitches.
Resilience and Recovery with Dr. Nicholas Williams
Pastor Nic Williams grew his Florida church from 140 to 1,100 members after a major split. He shares how personal tragedy inspired his 'Be Free' recovery initiative.
Unlocking Financial Freedom with Gregory McLaughlin
Financial planner Greg McLaughlin explains how reaching financial independence freed him to write about decision psychology and why simple concepts resonate more than complex theories.
Balancing Business and Full-Time Work with Charles Alexander
Charles Alexander built a successful business while keeping his day job, then wrote a book about it. Now he coaches others through the same transition without the financial panic.
From Hollywood to the Microphone with Jeff Klein
Jeff Klein shows how he turned a simple networking workshop into a speaking career, then transformed one talk into books, courses, and a complete business system.
Mastering Real Estate with Gene Donohue
Gene Donohue breaks down the 'big four' systems every real estate agent needs and explains why 87% of new agents fail within two years.
Connecting Through Content with Jason Croft
Jason Croft explains why your podcast needs just three clients, not three thousand downloads, to transform your business.
The Art of Insourcing with J.W Oliver
J.W Oliver explains how he scaled from 150 to 1,100+ remote team members across three countries, and why he calls it 'insourcing' instead of outsourcing.
Unlocking E-Commerce Success with Andy Splichal
Andy Splichal breaks down why most e-commerce businesses under $5M should outsource their Google Ads and Amazon optimization instead of hiring in-house.
Transforming Visitors into Leads with Lydia Sugarman
Lydia Sugarman reveals how Lead Sherlock identifies 25-30% of your anonymous website visitors, giving you their contact info and browsing behavior.
Soulful Business Strategies with Jennifer Urezzio
Jennifer Urezzio bridges the gap between soul connection and business strategy, helping entrepreneurs make decisions from confidence rather than limiting beliefs.
Untying the knot with Brent Hilvitz and Vincent Reece
Real estate agent Brent Hilvitz and mortgage lender Vincent Reece explain why they wrote a book specifically for people going through divorce.
Elevating Your Digital Strategy with Philippa Gamse
Philippa Gamse breaks down how to turn your website analytics into actual business results and why most business owners are tracking the wrong things.
Authoring Success with Igor Kheifets
Igor Kheifets went AWOL from the Israeli military, got arrested, then built a million-dollar email marketing business. His unconventional path reveals why books beat digital credibility every time.
From Struggles to Strength with Gary Kadi
Gary Kadi has transformed 6,000+ dental practices, but his biggest breakthrough came from redefining what success actually means.
Leveraging Books for Business with Mike Mack
Mike Mack's built a global coaching practice by strategically using books to open doors and build credibility. He shares how each book serves a different business purpose.
Mastering AI for Marketing Success with Daniel Spence
Daniel Spence shows how he automated his e-commerce businesses down to 20 minutes a day and why mass outreach fails while personalized messages don't scale.
Intentional Business Growth with Jim Vaselopulos
Jim Vaselopulos went from engineer to entrepreneur to executive coach by accident. Someone told him to charge for the advice he was giving away for free.
Creating Meaningful Relationships with Reuben Swartz
Computer science expert turned consultant Reuben Swartz explains why most CRMs fail solo business owners and how to make sales feel like conversations instead of combat.
Mastering Estate Planning with Matt Ferri
Matt Ferri turned a simple estate planning book into his practice's most powerful client acquisition tool. Here's how he uses it to start conversations with busy professionals.
Getting in the Press with Luke Hessler
Luke Hessler explains why your Google search results matter more than your handshake, and how to get press coverage that actually builds your business.
Building Brand and Authority with Lee Ramey
Lee Ramey built authority in mold remediation by literally creating the industry standards. Now he uses books to pre-educate clients and filter out tire-kickers.
Boosting Your Personal Brand with Aubrey Berkowitz
Aubrey Berkowitz shows how to turn your personal brand website from a digital brochure into a lead generation machine that actually books speaking gigs.
Smooth Selling with Craig Lowder
Craig Lowder generated $1.1M and 28 new clients from his book since 2016. Here's how he uses it as a business card that builds trust before the first meeting.
Attracting High-Value Clients with Mark McIntosh
Mark McIntosh explains why warm LinkedIn connections beat cold outreach every time, plus how to mine gold from your existing network.
Staying Top of Mind with Jamie Shibley
Jamie Shibley reveals her Dream 25 process for staying top of mind with your best prospects through personalized touchpoints that don't feel like marketing.
Secrets of Successful Sales with Tim Wackel
Tim Wackel explains why the best salespeople think like farmers, not hunters—and how your book can start conversations with the right prospects.
Legacy and Leads with Dona Baker and Jeff Polovick
Jeff built a $500M company over 46 years, then wrote a book that sparked an entirely new business with his former operations director Dona.
The Empowered COO with Rachel Lebowitz
Rachel Lebowitz explains why COOs shrink around visionary CEOs and how they can reclaim their confidence using tools from codependency recovery.
Finding Your Swing with Dave DePula
Dave DePula ditched traditional golf instruction to create a training method that lets golfers learn naturally without endless verbal coaching.
Providing Value with Trisha Talbot
Trisha Talbot explains how healthcare real estate creates stable returns while serving society, and why her book 'Essential' opens doors with impact investors.
Clarity and Credibility with Mitchell Levy
Mitchell Levy reveals why 98% of professionals can't explain what they do in under 10 words, and shares the Customer Point of Possibilities framework that fixes this.
Words Matter
Why your book's real value shows up 3-5 years later, plus the hidden power of word choice in titles, emails, and everything else you write.
Unlocking the secrets to wealth with Chuck DeLadurantey
Chuck DeLadurantey increased revenue 5x by narrowing his target market and using his book to explain counterintuitive private banking strategies.
Making Emotional Connections with Grant Gooding
Grant Gooding reveals how small businesses can access market research that was once only available to Fortune 500 companies. Spoiler: it's not what you think.
Your Next AI Assistant with Aalok Y Shukla
Aalok shows how voice AI agents handle real customer conversations with warmth and empathy, not just robotic responses.
Amplifying Your Voice with Heidi Ardis
Heidi Ardis left corporate wealth management to start her own firm. Eight months later, she's working fewer hours while building deeper client relationships.
Finding Clients Through House Hacking with Scott & Zach Asbell
Father-son mortgage team Scott & Zach Asbell show how they turn Zach's house hacking experience into client conversations that make homeownership possible for renters.
EP156: If You List, You Last with Bob Mangold
Bob Mangold helps real estate agents and mortgage brokers actually implement strategies instead of collecting more training they'll never use.
Holistic and Stylish Connections with Kara Stewart
Financial advisor Kara Stewart shows how targeting women specifically (while serving everyone) helped her build a thriving independent practice after corporate layoffs.
Banking on Success with Chris Carlson
Chris Carlson turns banking expertise into conversations through his book. He reveals how regional banks use content to start relationships and why specializing beats trying to serve everyone.
Convert More Leads with Dean Jackson
Dean Jackson generated 1,753 leads at $3.53 each using a simple book strategy while others struggle with traditional writing methods.
Smart Marketing Execution with Clare Price
Clare Price turned her marketing expertise into a three-tier system that fractional CMOs can license. Here's how she used her book to scale beyond one-on-one consulting.
Filling a Demand with Kevin Berwald
Kevin Berwald's first book had 20 ideas. Only one took off, but it generated so much demand he wrote a second book just about that single concept.
Owning a Category with Eric Thompson
Eric Thompson turned 30 years of real estate experience into a 'Non-Pushy Selling System' that helps agents overcome their fear of being too salesy.
Simplified Strategies with Heidi Ardis
Financial advisor Heidi Ardis explains why retirement planning isn't just about money and how her book starts conversations about purposeful retirement beyond the numbers.
What to Talk About with Mike Tassone
Mike Tassone explains why your podcast doesn't need thousands of listeners to build authority and create business opportunities.
Empowering People with DeLayna & Leon Elliott
DeLayna & Leon Elliott built a financial advisory practice around relationship counseling, using their book to start conversations about money and marriage.
Making the Connection with Phil Telpner
Phil Telpner left Wall Street's constraints to serve Gen X families at their most overwhelming financial crossroads, where doing nothing isn't an option.
Don't Leave Money on the Table with Michael Soos
Financial consultant Michael Soos reveals why 83% of financial advisors avoid Social Security conversations, and his 5x5x5 strategy for reaching peers.
Save Money, Have Fun with John & JJ Checki
Father-son financial planning team John & JJ Checki turned their book into a conversation starter that opens doors without asking for business upfront.
Being a Trusted Partner with John Iannucci
Tax attorney John Iannucci accidentally built a $100M+ wealth management firm. His book became his secret weapon for following up with high-value leads.
A Client Acquisition Process with Kevin Berwald
Kevin Berwald shows how a book becomes the perfect partner to professional biographies for client acquisition and referrals.
Be Prepared with Jackie Campbell
Jackie Campbell breaks down why your family needs a financial roadmap for emergencies and how her book starts the conversations most people avoid having.
Leading with Value with Vanessa Vasquez de Lara
Family attorney Vanessa Vasquez de Lara shows how she targeted divorcing dads with a book that brings together multiple experts to address the problems they don't know they have.
Engaging Coaching Clients with Rob Marr
Rob Marr reveals why most corporate training fails and how his iterative approach to book publishing helped him refine his message while generating leads.
Dominating Your Niche with Paul Ross
Paul Ross built a 40-year podiatry practice, then wrote a book targeting one specific problem: toe pain. Here's how that laser focus is dominating his niche.
Transforming Commercial Spaces with Jim Richardson
Jim Richardson built MKR Building Solutions by keeping revenue in-house instead of outsourcing everything for free. His book opens doors before he picks up the phone.
Actual Intelligence Since 2013
Why AI won't replace your book idea but will separate authors who share real experience from those churning out generic content.
Getting Prequalified with James Khoury
James Khoury breaks down the five real barriers to getting a mortgage and why most of what people think they know about home buying is outdated.
Debt B Gone with Tim and Pat Ash
Tim and Pat Ash turned their near-divorce and bankruptcy into a debt elimination system that uses whole life insurance as a wealth-building tool.
Maximizing Your Assets with Brannon Poe
Brannon Poe built three books around different stages of his sales cycle. His clients take years to convert, so each book keeps different audiences engaged while they decide.
Pivoting Your Book with Michael Nula
Michael Nula grew Elite Physical Therapy to 13 locations before selling to Ivy Rehab, then rewrote his book to attract coaching clients instead of patients.
Serving a Community with Rajesh Jyotishi
Financial advisor Rajesh Jyotishi built his practice by serving Atlanta's Indian community through a magazine column, then turned his expertise into conversation-starting books.
Sharing an Important Message with Dr Karim ElMofty
Dr. Karim ElMofty wrote a children's dental health book because parents kept asking the same questions. Here's how he turned FAQs into authority.
Value Driven Content with Bill DeBoer
Bill DeBoer runs a 40-year-old auto shop in New Jersey and wrote a book to fill his expanded fleet capacity. Smart approach to creating tomorrow's customers.
Helping People Help Others with Geoff Hoatson
Elder law attorney Geoff Hoatson explains how his book helps families navigate Medicaid planning and nursing home decisions when emotions run high.
A Greenhouse to Nurture Clients with Jamie Smart
Jamie Smart reveals how he's used three books over 10 years to build trust with clients before they even get on a sales call with him.
Instant Credibility with Rob Legenhausen
Financial advisor Rob Legenhausen explains how his book instantly changed client conversations and gave him credibility that reinforces everything he tells prospects.
Time to Get Off the Fence
Why the AI content flood means this is your moment to stand out with real opinions and expertise that actually starts conversations.
Following Up on the Book Launch with Rich Bontrager
Rich Bontrager helped me throw a book launch party that turned my existing network into marketing gold. Here's how virtual launch events can build authority beyond just collecting emails.
The Worlds Greatest Business Card with Bill Bloom
Bill Bloom calls books 'the world's greatest business card' and he's built an entire retirement planning platform around that idea.
Sharing Your Message with Lloyd Thompson
Lloyd Thompson built a fractional COO practice, wrote a book, and hit Amazon bestseller. How he uses it to start conversations that lead to clients.
Planning a Book Launch Party with Rich Bontrager
Rich Bontrager shows how book launch parties create buzz, build authority, and generate content assets that work long after the event ends.
Why You Need a Conversation Starting Book with Dean Jackson
Dean Jackson breaks down why your book's job isn't to impress publishers, but to start conversations with your best prospects.
Become a Superhero with Jonathon Schultheiss
Financial advisor Jonathon Schultheiss doesn't use his 401k book for lead generation. He uses it to win enterprise deals by proving value to HR executives.
What to Write When You Don’t Know What to Write
If you know a book would help your business but can't figure out what to write, the 5by5 Method gives you a simple framework to create compelling content.
Choosing a Title That Resonates
Your book title either stops people cold with an 'I want that' reaction or gets lost in the noise. Here's how to create titles that actually convert.
Additional Revenue by White Labelling Your Book
Two ways to turn your book into additional revenue streams: white labeling existing content or the entire book creation process.
Should You Write a Book for Your Business
Why most people write books for the wrong reasons and how thinking like a conversation starter, not a bestseller, changes everything.
Didn't We Used To Do a Podcast
Sometimes the biggest obstacle to finishing your book isn't writing skill or time management. It's getting back on the horse after life derails your momentum.
Get Ready for the Roaring 20's
Why the coming economic recovery creates a massive opportunity if you start building relationships now with people who need help adapting to change.
Capturing the Moment
Why timing your book's message to current events can multiply its impact, and the specific tactics that work versus the ones that backfire.
Intentionality
Why your book title, examples, and call to action should work together like chess moves. Each piece needs intentional placement to guide readers where you want them.
Knowing Your Audience
Why being too broad with your audience actually kills your book's effectiveness, and how to get specific without losing customers.
Amplify Your Message
You've written your book, but now what? Turn those key chapters into micro-campaigns that keep prospects engaged for months.
JW Oliver
JW Oliver built a staffing company that saves clients 30% on costs, but discovered the real value isn't the savings. It's the capability you gain.
Tell People About Your Book
You've got your book, but now what? Two concrete strategies for getting it in front of people who already know you, plus how to turn your content into regular touchpoints.
Why Now? with Dean Jackson
Dean Jackson breaks down why right now is the perfect time to stop overthinking and finally write your book.
Following up
Most people write a book then wonder why nobody calls. The real magic happens in your email followup sequence after someone downloads your book.
Syndicate Your Knowledge
Turn your book into a revenue stream by syndicating it to others in your industry who need the credibility but won't write their own.
Digital vs Print Considerations
Why thinking about print vs digital format before you write can save you months of work and get your book in front of people faster.
Lockdown Living with Laura Bruce
Laura Bruce wrote a lockdown activity book in weeks, not months. We explore how she's turning that quick-win book into ongoing business opportunities.
Finding Opportunity
Why the current crisis creates the perfect moment to position yourself as the expert your market needs right now.
Special Cause of Variations
Episode 100 looks at how forced changes during unusual times reveal permanent shifts in how business gets done, and where the real opportunities hide.
Socially Distant Virtually Connected
A week into lockdowns, your physical location might close but your connections don't have to. Real examples of businesses adapting fast.
On the edge of effectiveness with Sam Altawil
Sam Altawil wrote his HR book without any commercial intent. A year later, he's figuring out how to add value while staying authentic to his mission.
Avoiding the Production Trap
Why smart business owners get stuck for months trying to format their own books, and the hidden costs of the DIY production trap.
Relationships for Keeps with Mike Mack
Mike Mack's back with his second book and shares exactly how he's using it to amplify the relationships that drive his business.
Conversational Syndication
Why writing one book for your entire sales team beats hoping they'll create their own. Plus the two-bucket system for converting book requests into customers.
Building Your Team
Why putting your team's name on YOUR book might be the smartest business move you'll make this year.
Transforming Smiles with Jason & Denise Henderson
Husband-and-wife dentists Jason and Denise Henderson wrote one book to solve the biggest problem across both their practices: patient anxiety before the first visit.
Tell People About Your Book
You finished writing your book. Now what? The basics of book promotion that most authors skip, even though they're the foundation of everything else.
What we saw in 2019
A year-end conversation with Dean about what we learned helping clients build businesses with books in 2019, including the psychology behind why people request books.
Beneficial Constraints
Why setting artificial limits on your book project might be the fastest way to actually finish it. A year-end look at how constraints create clarity.
A Hook For Your Book with Justin Breen
Former journalist turned PR expert Justin Breen explains why your book needs an emotional hook, not just great information, to get people talking.
BCC's and CTA's
Your back cover copy and call to action aren't just afterthoughts. They're the bridge between someone reading your book and actually becoming a client.
Engaging Potential Clients
Your book is done. Now what? Most people stop there, but the real business happens in the follow-up conversations with people who aren't ready to buy yet.
Creating Wealth in Plumbing with John Akhoian
John Akhoian built Rooter Hero across two states and wrote three books to recruit talent, create millionaire employees, and reinforce company values.
Your ToC Roadmap
Your table of contents isn't just a page listing - it's your first sales tool. Most people skip straight from title to action, so make those chapter headings count.
Dialing in your 'Before Unit'
Dean Jackson and Jonathon Schultheiss break down how to build your 'Before Unit' - the critical stage that happens before prospects even know they want your book.
Retire As You Desire with Bill Bloom
Bill Bloom turned his book into a workshop that fills his calendar with prospects. Here's how he connects books to business.
The Easiest Way to Follow Up
Why your book gets leads but loses them after the first week, and how podcasting creates the long-term follow-up system most businesses are missing.
Flagship Broadcasts
Most people who raise their hands aren't ready to buy today. Here's how to stay front of mind with everyone else until they are.
Your book's 'Job of Work'
Two different ways your book can work for you, and why getting crystal clear on the distinction changes everything about how you write it.
Using your webinar
Why turning your webinar recording into a book usually backfires, and the smarter way to use your existing presentation content.
Focused with Jonathon Schultheiss
Jonathon Schultheiss got his book on the Times Square Jumbotron weeks after finishing it. Here's how he's turning one book into TV appearances and NASDAQ speaking gigs.
The long tail
Your book's biggest wins might not come from your main marketing push. The real opportunity lives in all those smaller moments you're currently missing.
Personal stories
Most people think books are just for lead generation, but 30% serve completely different purposes. Here's why your personal story might be more powerful than your strategy.
7 Key Factors in Creating Compelling Ads
Why frameworks from completely different industries can spark breakthrough ideas for your book project.
Seasonal books
Why adding a date or season to your book title creates urgency and gets more people to raise their hands, even when your content stays the same.
Club Syndication with Shane Melanson
Shane Melanson shows how his book 'Club Syndication' opens doors to commercial real estate investors who'd normally ignore sales pitches.
It's 2019!
Four zero-cost ways to get your book working harder using email signatures, social profiles, and content you're already creating.
Bootstrapping with Randy Davis
Serial entrepreneur Randy Davis has built and sold 18 companies. Here's how he turned those hard-won lessons into a book that positions him as the go-to advisor for business owners ready to scale.
Remixing your assets
Your book is just the starting point. Here's how to turn those 8-10 chapters into dozens of marketing assets that work harder for your business.
Healthcare on purpose, with Regan Archibald
Regan Archibald built multiple clinics, then created a training program for healthcare pros. He's on book four and shares how each one opened different doors.
Use this funnel
Your book isn't the end game. It's the front door to a system that turns curious readers into clients over time.
Happy Homeowners with Jim Rollo
Insurance broker Jim Rollo shows how he's using his book to start conversations with homeowners and build relationships with real estate agents.
5 Book Title Formulas
After writing hundreds of books, here are the 5 title formulas that consistently make ideal clients stop and say 'I want that book.'
Keep it simple
Why most business owners waste months perfecting their book instead of getting it out there generating leads. The minimum effective dose approach.
Kindle vs Print
Most people get Kindle publishing backwards. Here's how to choose the right format based on how you'll actually use your book to grow your business.
Avoiding the edit trap
Your biggest enemy isn't writer's block or lack of content. It's the endless editing loop that keeps your book sitting on the shelf instead of starting conversations.
Images in your book
Why adding images, charts, and screenshots to your book might actually hurt your credibility more than help it.
Working with others
Why casting a wide net with your book is the wrong move, and how partnering with complementary businesses puts you in front of people already looking for what you offer.
Your super signature
Two simple email tactics that turn routine messages into relationship-building opportunities: your super signature and the SPEAR follow-up method.
A healthy love affair with Focus James
Focus James just finished her book and has a speaking gig in three weeks. We map out exactly how she'll use her new book to turn audience interest into real conversations.
Further beyond
Your book is just the starting point. Here are dozens of ways to turn that single asset into multiple touchpoints that keep conversations moving forward.
Your email follow up
The five-email sequence that turns your book requests into paying clients, plus the one broadcast email most people completely miss.
Getting Down The Mountain with Joe Yocavitch
Joe Yocavitch turned his retirement tax expertise into a book, then we mapped out his first 30 days of local outreach to find invisible prospects.
Beyond Your Book
Your book's real value isn't in selling copies. It's in what happens after someone reads it. The follow-up strategies most authors completely ignore.
Beneficial constraints
The 'when it's done' mindset guarantees you'll still be avoiding your book project next year. Here's how smart constraints actually get you finished.
Outlines and Content
Why your book's outline determines whether readers take action or just feel informed. Two critical mindsets that separate books that convert from those that collect dust.
Thinking beyond your book
Most books fail because authors think publishing is the finish line. The real work starts when someone downloads your book and joins your world.
Cracking the Code with Ben Byrne
Ben Byrne breaks down how he's using a book to crack into financial advisor marketing. Real strategy, real numbers, real thinking.
A MVC Call to Action
Most books try to sell more books on the back cover. Your book should sell the next step in your business relationship instead.
A great example, 600 leads
How a realtor-focused book generated nearly 600 leads in two weeks, plus why your subtitle matters more than you think.
Rethink the Ink with Victor Beyer
Victor Beyer owns tattoo removal studios and a training school. His book targets two specific audiences with one piece of expertise.
A Title That Resonates (Mindset2)
Your book's title does one job: make someone say 'I want that.' Most titles fail because they describe instead of compel.
Book Blueprint Scorecard
The Book Blueprint Scorecard gives you a framework to assess whether your book idea will actually work as a business tool. Starting with your target audience.
Scorecards
Why scorecards convert better than pitches: they let prospects convince themselves they need your help instead of you having to sell them on it.
Small Business Expo follow up
Real conversations from the Small Business Expo reveal which types of businesses are already using books to drive leads and close deals.
Remarkable Service with Mike Mack
Mike Mack updated his service book based on real customer feedback. Here's why getting version one out beats perfecting it forever.
Planning for the Small Business Expo
Two days notice for a business expo? Here's how to turn last-minute opportunities into meaningful connections without looking desperate.
Sharing Passion with Yvonne Myette
Yvonne Myette turned her healthcare background into a coaching practice, then used her book to share her personal journey and connect with the right clients.
The 3 types of books
Most business owners write the wrong type of book for where their prospects are. Here's how to pick between lead generating, converting, and blueprint books.
Why a Book?
The three types of books that actually get business results, and why you're probably overthinking the whole thing.
Adding a Price
Should you put a price on your book cover? The surprising psychology behind pricing lead-generation books and why it might backfire on your main business.
Designing Great Covers
Glen Linton has designed close to 200 book covers. He breaks down what actually works to catch attention without looking amateur.
Better Conversations with Dr.Sunny
Dr. Sunny Kim turned a complex non-surgical knee treatment into a simple book that pre-educates patients and eliminates confused prospects before they walk through his door.
Filling the Void
Most people write books for their existing clients. But what if you wrote one for people who don't even know they need help yet?
Compelling Conversations
Your book's real power isn't in the writing—it's in the conversation it starts with your best prospects afterward.
Keep It Simple
You're overthinking your business book. The questions swirling in your head aren't getting you any closer to writing.
Taking Action with David Kurz
David Kurz grew his Miami real estate brokerage into one of South Florida's leaders using books to position agents and attract clients.
Educating & Motivating
Your book doesn't just generate leads. Here's how to use it as a bridge to move lukewarm prospects toward taking action with you.
Facebook Ad Results
We tested Facebook lead ads for books and got surprising results. Plus real examples of how clients are using their books this summer.
Making the most of Facebook
Facebook isn't just for cat videos. Here's how to turn your book into conversations with the people who actually want to read it.
Starting Conversations
Two simple acronyms that'll change how you follow up with people who request your book. Stop treating leads like numbers and start real conversations.
Engaging Readers
Bill Bloom turned his yacht retirement book into a client conversation starter. Here's how he bridges the gap from invisible prospect to paying customer.
Practical Book Launch Ideas (pt2)
Part 2 of practical book launch tactics that actually work. Why giving books away strategically beats selling them, and the product placement opportunities you're missing.
Practical Book Launch Ideas (pt1)
Most authors think book launches mean readings and signings. Here's how to flip traditional publishing tactics to actually grow your business.
Getting Started with Julia Carlson
Julia Carlson scaled her wealth management practice by writing a book to reach more people without adding one-on-one client meetings.
Information Goldmines
You're sitting on information goldmines that could turn into books. Here's how to spot the questions your customers are actually asking and build your book around them.
Recycle Reuse Record
You've got existing content sitting around. Here's how to turn presentations and blog posts into books that actually work (and the mistakes that kill conversions).
Using Books in the Real World
Real examples of how business owners turn their books into client conversations, authority positioning, and actual revenue.
In the Paper
A half-page newspaper ad for stairlifts shows how print can still outperform digital when everyone else is chasing online vanity metrics.
Back Cover Call to Action
Your book's back cover might be the most important page for turning readers into leads. Most people treat it as an afterthought.
Helping Launch a Coaching Business with Kevin Craig
Kevin Craig wrote a book to explain his real estate referral system. It accidentally launched his coaching business and opened doors he never expected.
Book Titles & Presuasion
Your book title should make prospects think 'this sounds like it could help me' before they even open it. Here's how psychology triggers can turn titles into lead magnets.
Leads & Referrals with Joel Johnson
Joel Johnson reveals how his investment firm uses books to attract clients with different needs, plus a breakthrough approach to orchestrate specific referrals.
Question & Answer
Two questions kill more book projects than anything else: How long should it be? How perfect does it need to be? Here's what actually matters.
Content Ideas
Two content strategies that put you ahead of competitors: borrowing other people's expertise and being first to address industry changes.
EP013: Rich or Famous?
Dean's conversation with Joe Polish and Tucker Max reveals two wildly different approaches to using books in business. Same process, opposite goals.
Marketing Fundamentals
Two fundamental approaches to marketing your book: engaging people who already know you versus attracting strangers. The difference changes everything about your strategy.
Questions and Answers
Five listener questions about getting your book working harder for your business, from trade shows to Kindle strategy to finding writing topics.
Minimum Effective Dose
Dean and I break down the exact three-piece system getting 50-60% opt-in rates: your book, a single-purpose page, and one specific type of email.
Bridging Topics
How to structure your content so it flows naturally from problem to solution, keeping readers engaged instead of lost.
More Business
Two real examples of authors turning their books into business generators: one through Facebook campaigns, another through referral systems.
Less is More
Why your 80-page book will get read while someone else's 300-page masterpiece sits on the shelf. The counterintuitive truth about book length.
Questions and Answers
Seven practical questions about writing your book, from how long it should be to what it'll actually do for your business.
Boost Your Sales
Lisa Sasevich explains how your book becomes a sales multiplier when it pre-frames people for your webinars, calls, or other conversion steps.
Funnels
Your book's position in your lead funnel determines whether it converts readers into prospects or just sits there looking pretty.
Cover Lover
Your book cover makes the first impression. We break down what works and what doesn't from hundreds of published books.
Getting in Front of People With Glenn McQueenie
Glenn McQueenie wrote a book for his team, then watched it open doors he never expected. Here's exactly how it happened.
Generating Leads
Why most business books fail as lead generators and the three elements that turn your book into your most powerful marketing asset.