Many business owners look for shortcuts to their messaging.
We're busy. There is "real" work to do. I'll get to it later. We're looking for quick wins.
Frameworks can provide those wins with all the shortcut upside of saving time once you've cracked the code. Here's one you can refer back to time and again. A shortcut to get the most from your messaging.
Message: Is your message clear, specific, valuable, and written in straightforward language? It's easy to get sucked into "corporate speak" or write without a specific outcome in mind. Try the Starbucks test. If you bump into a potential client waiting for coffee and read the message out loud, does it sound like a human wrote it? Would they know what to do next?
Messenger: Who should deliver the message? Is it best to come from you or one of the team members? It's easy to think that every message should come from us, but if we're looking to promote our business, our business is often made up of other individuals that clients meet and get to know. Build rapport across the organization.
You've done 90% of the work. The small additional effort of pushing the message further compounds into far more reach over time.
Multiplier: What small action can you take in the moment to make the effort more effective? It's easy to get a message out, give a sigh of relief, and move on to the next task waiting for us. But what quick step can you take right now to push the message further or engage more people? Publish it to another channel, email the message to clients or prospects, or make a post about it. You've done 90% of the work. This small additional effort compounds into far more reach over time.