If you've been in business more than a year, you know your stuff.
You've had hundreds of conversations. You've solved problems most people don't know exist. You've developed a way of explaining things that makes sense.
You've already done the hard part: gaining the knowledge.
The problem is, if you don't have a simple, repeatable way to start conversations, you lose out to louder competitors. A book is that simple, repeatable, conversation-starting solution.
The mistake people make is thinking they need to write something new, something different.
You don't. You need to capture what you already say. The words you know work.
Think about it. When someone sits across from you, how does the conversation go?
You don't recite industry jargon or talk to them like an insider. You explain things they need to know in a way that makes sense, because you've done it hundreds of times.
That's your book.
It doesn't need to be a technical masterpiece or a completely new approach. It's a conversation starter that makes the right person say "I want that" and raise their hand.
You're not selling copies on Amazon. You're creating something that sits on the desk of someone you can really help, until they're ready to pick up the phone.
Grab a piece of paper and write down:
If you can answer those, and I know you can, you've got a great book.
The hard part, becoming an expert, is done.