Book Funnels

Converting Tomorrow People

Stuart Bell 2 min read
Converting Tomorrow People

Most book funnels fail because they're too short. People treat leads as dead if they don't convert in 30 days.

The truth is the minority of your leads are ready to act today.

Unless people needed your solution yesterday, they put it off to tomorrow. They're interested, not urgent. Curious, not committed.

It's not a problem. It's normal.

The problem is building a funnel that stops too soon. Mistaking the book for the product when the book is just the conversation starter.

A book funnel has two jobs

  1. Get people to raise their hand
  2. Stay in touch until they're ready

The first part is what everyone focuses on. Ads, landing pages, opt-ins. Get the book into hands.

A book gets attention. The follow-up gets clients. Both matter, but only one is usually missing.

The second part is where most of the clients actually come from.

Here's what a real book funnel looks like

  • Short timeline: Convert the hottest people immediately. They exist. Have a clear path for them.
  • Long timeline: Nurture everyone else. For months. For years. Until they're ready.

Your book is perfect for this because you've already done the hard work.

Chapters, examples, stories, insights. That's months of follow-up content sitting there waiting to be used.

Most funnels fail because they're only half built.

The best ones play the long game.

A book gets attention. The follow-up gets clients. Both matter, but only one is usually missing.