Book Funnels
Using books as lead generation tools — the strategy, the systems, and the results.
12 posts
People Want to Refer You. You Haven't Given Them the Right Tool.
83% of happy clients say they'd refer you. Only 29% do. The gap isn't motivation. It's that you haven't given them anything to hand over.
The Worst Thing You Can Do With Your Book Is Sell It
Amazon gives you a sale and blocks the conversation. Give your book away and it becomes the most powerful lead generation tool you own.
Your Book Isn't the Finish Line. It's the Starting Gun.
Finishing your book isn't the win. What you do with it next is. One call, 30 minutes, and a plan that turns a single book into dozens of conversations.
Converting Tomorrow People
Most book funnels fail because they're too short. The book gets attention. The follow-up gets clients. Only one is usually missing.
Everyone Wants a Book Funnel. Nobody Has Time to Write a Book.
You're not writing a book. You're packaging what you already say on every consultation, every sales call, every client meeting.
The One Tool I Can't Live Without for Outlining a Book
When it comes to outlining a book, one mind-mapping app has been my go-to for over a decade.
The Hidden Efficiency Win of Having a Book
Your book answers the same starter questions hundreds of times a week without you being in the room.
The Book Equation: A Framework for Conversation-Starting Books
The Trust Equation is a classic, but when your goal is starting conversations with a book, the Book Equation gives you a more specific framework.
Here's How Your Book Idea Gets Stuck
Most business owners don't struggle with the writing. They struggle with what happens after someone gets a copy, and that's where the real opportunity lives.
Your Three Roles as a Small Business Owner
Finding clients comes down to three distinct roles: starting conversations, nurturing relationships, and making it easy for people to get started.
3 Reasons Professional Services Firms Should Write SPEAR Emails
SPEAR emails are Short, Personal, and Expecting A Reply, and they outperform long sales pitches every time.
People Don't Read. You Should Still Write a Book.
Understanding your book probably won't be read cover to cover is the thing that frees you to actually write one.