Domain Expertise Is Your Superpower

Domain expertise is your superpower. It allows you to harness AI and amplify your message.

Jensen Huang, Co-Founder and CEO of NVIDIA, recently made a point that AI will take care of the coding. The most important skill in the future is learning to use tools to get the solution you want.

The important skill is having domain expertise so you can clearly describe what you need and steer the various models to an outcome you know is correct. Just as important, you'll also be able to recognize hallucinations, something someone without domain expertise will struggle with.

The best way for real business owners to write a book that gets them in conversation with clients is to use your domain expertise superpower, create the book using a fast process, then use AI to amplify your message.

What This Means for Your Book

This may not always be the case, but today it creates an opportunity for you.

We have many clients ask about AI in our lead book business. "Can I write with AI?"

You can. But the best, easiest, and fastest way for real business owners to write a book that gets them in conversation with clients is to lean into what you already know. Use your domain expertise to create the book using a fast process. Then use AI to amplify the message, refine the language, and extend your reach.

The tools will keep improving over time. But the irreplaceable part is you, knowing what's right, what's wrong, and what actually matters to the people you serve.