Brutal Guides
The BHG methodology — constructively brutal content, chapter breakdowns, and the BBL writing framework.
4 posts
He Only Protects Dental Practices From Ransomware
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5 min read
A cybersecurity consultant dropped 'managed IT services' for one vertical and one threat. Now he's the only name a dental office remembers.
He Stopped Doing 'Valuation Services.' The Referrals Followed.
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5 min read
A business valuation specialist stopped taking every engagement and named three niches instead. Attorneys now know exactly which case to send him.
The Four Layers That Determine Whether You Get Chosen
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5 min read
Most high-trust professionals have credentials and visibility. The ones who never compete on price have built four specific layers. Here's what they are.
I Don't Have Time to Write a Book (You Already Have)
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5 min read
You say you don't have time to write a book. But your emails, presentations, and client calls already contain everything you need. You just haven't captured it.