As co-founder of 90-Minute Books, I've worked with hundreds of business owners writing a book to build their business, and one of the biggest hurdles they describe is just getting started.
Wanting to write just the right book on just the right subject holds busy entrepreneurs back from doing anything, where the truth is, you don't know what will resonate until you get it out there. A conversation-starting book overcomes this procrastination by focusing on helping clients rather than winning awards or accolades.
You don't know what will resonate until you get it out there.
Having helped create over 1,000 books, here are the five book types you can easily write that build your business fast.
1. Name and Claim It
If you have a unique process or way of working, document your approach, give it a name, and own the category.
- Famous version: Financial Peace.
- Conversation-starting example: Retire as You Desire.
2. Just Do It
Great if your clients know what they should do; they just need to be reminded, told, or encouraged.
- Famous version: I'll Teach You to Be Rich.
- Conversation-starting example: Boost Your Sales.