How Successful Books Stop You From Having a Successful Book

Traditional publishing has no place in the small business world.

Too many entrepreneurs miss the real opportunity to create a book that builds their business because they're distracted or intimidated by the bestseller myth.

The traditional book model is a Rolls-Royce when your business needs an F-150.

The traditional book model is a Rolls-Royce when your business needs an F-150. It's expensive, difficult to arrange, and not fit for purpose. What you really need is a vehicle that's good value, easy to get, and most importantly, gets you in front of future clients.

Old Way vs. New Way

Old Way:

Shop around an idea with mass appeal hoping for a book deal.
Buy copies and hire a PR firm to hit a bestseller list.
Wait for people to call you.

New Way:

Choose a single target audience you can help and self-publish your book.
Give away copies knowing you're engaging with future clients.
Include a clear and valuable next step to help people fix their problem.

Every day people are searching for answers to problems you can solve. Writing a book that answers their one pressing concern is a great way to start a conversation and demonstrate how you can help.